Out of the Green: 2018 Colors of the Year

Rounding up the proclaimed colors of the year for 2018 reveals one thing: we’re done with green. Last year, the bright and neon hues were influenced by Pantone’s Greenery. While the risky tone aspired to feel fresh, Greenery didn’t deliver a universal appeal (creating comparisons to the Mucinex Snot Monster).

This year, neons are out. Nuanced, almost muted, tones dominate all the major paint brands and fashion houses.  While the bright, primary colors pop faithfully as accents, they aren’t overtaking 2018 palettes.

Colors of the Year for 2018

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Pantone: Ultra Violet

In my opinion, Pantone remains the truest predictor as they scour all areas for top color trends. This hue feels both fresh and nostalgic, as the muted purple echos royalty while forecasting a turn toward neo-luxury.

“We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to PANTONE 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level. From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.” – Leatrice Eiseman, Executive Director of the Pantone Color Institute.

My main critique is not of the color but rather, the galaxy-inspired styling. It’s derivative and  reflective, mirroring the several-years-old Gen Z affinity for star-scape.

My hope: Maybe Ultra Violet will replace Millennial Pink.

Benjamin Moore: Caliente 

For me, this pick disappoints with its obvious application. Are you updating your oak-cabinet kitchen? Make it look like a bistro with this red. Are you sick of your dull tresses? Add these mulled wine undertones to your brown bob. Did you hit a midlife crisis? Pick the compact SUV without a silver or navy finish.

While this brand is known for timeless selections, this color doesn’t impress. It’s too overdone to feel fresh and too safe to become a real classic.

My thoughts: If I saw this chip, I wouldn’t assume it was part of the Benjamin Moore brand.

PPG: Violet Verbena

PPG created a color that was much more nuanced than I expected from their team. It falls into a similar family as last year’s Shadow from Benjamin Moore. When I saw it, I immediately thought of three literary references:

  • Sense and Sensibility by Jane Austin
  • Anne of Avonlea by L.M. Montgomery
  • Little Women by Louisa May Alcott

Any tone that takes me away from pure design into another passion is one worth considering. I imagine this as the handmade-purple dye that springs from soaking linen in purple onions.

While the color clearly resonates more as a tame accent wall, I can appreciate the layers of subtlety.

My opinion: It’s the Ultra Violet for people who like to smell their books.

Sherwin Williams: Oceanside

I have tried so hard not to hate this tone. I cannot like it. Jewel tones are so done, like on-clearance-at-Walmart done. Jewel tones will never really be classic and at best their styling becomes tawdry. I only appreciate them as something bourgeoisie, ironic or costumed.

For set design, Oceanside could evoke the flamboyance of a Victorian brothel without defaulting to gold and maroon. For real life, it’s impossible to light in a home and outdated to wear.

The pity? I actually like the name. I wouldn’t paint a cottage this color but, I want to go somewhere with walls painted in Oceanside. I just don’t want it to be this Oceanside.

My issue: I never liked the jewel-tone trend and I’m not going to start liking it now.

James T. Davis: Cozy Cover

My only local choice, Cozy Cover comes from James T. Davis. The tone mimics last year’s similarly subtle hue. A reflective choice, this color uncovers the local tastes, where many families add their warm touch to historical homes.

As someone who constantly covets change, I always appreciate a strong neutral tone. It provides a backdrop to the colorful transitions of life. And who doesn’t struggle to find a decent beige that isn’t too yellow under flourescent lights?

My Take: This local paint brand stays in touch with the needs of the Lynchburg market.

Out of the Green

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Each year, the selected colors are both predictive and prolific. Trendsetters, as always, tells us what to want before we know we want it. My favorites, Ultra Violet and Violet Verbena, take me somewhere – Ultra Violet gallops forward and Violet Verbena swishes backwards. My least liked tones, Caliente and Oceanside, fall flat. They don’t spark a discussion, inspire nostalgia or push the limits of design.

As a whole, these selected tones reflect a push away from last year’s bright and blaring colors. So, I’d like to see what you think.

Which colors are you bringing with you into 2018?

Let me know your thoughts in the comments.

 

 

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