This project brought together my photography, design, and copywriting skills. This client regularly publishes an eNewsletter featuring their latest products and style tips. The click through rate is solid, around 38% with link clicks throughout the content. One reason why their campaigns are successful? We generate original content.
It starts with a photoshoot, in this case a flat-lay featuring new products. (I actually captured additional stills to create a stop-motion reel while I worked).
Then, I enhanced the image in Lightroom.
Finally, I created a newsletter header graphic to complement the short article below it — featuring outfit ideas to transition a wardrobe from summer to fall.