For this project, I used product photos from recent shoots to create a collage header for the client’s eNewsletter. It’s an example of a project that brought together my photography, graphic design, copywriting, and retail marketing skills.
The project started with photographing each mannequin arrangement, with outfits selected by the client. Then, I uploaded each item to their eStore as well as their Facebook/Instagram catalog. Then, I created a collage graphic, using those same retouched images.
In the newsletter, the copy links to a landing page featuring these new arrivals — making it easy for shoppers to buy online or schedule an order for pickup.