For this client, I created a series of flat lay images and videos to use on their various channels including instagram reels, eblast, and pinterest. As with any visual content, I researched a list of hashtags and trending content to ensure this would perform well on the selected channels.
Developing this content started with collecting the various items that would go together aesthetically. Then, I brought them back to my studio where I arranged the lighting and a coordinated backdrop. The resulting images fit the seasonal trends and will serve as visual assets long after the items have sold.