Website Launch

If you build a website, customers will come… right? That’s what your web team sold you on.

You launched with a strong brand, great content, and a business model. But, logging into Google Analytic’s homepage still makes you shudder.You should have done a website launch campaign. Whether you published your site a few days ago or a few months, there is still time to generate some early traffic.

Search engine marketing, social media marketing, and content marketing are important for building and maintaining an audience over the long term. In the early days of your brand, you’ll need more.

Price: $2,700

This price includes the strategy, development, execution, and analysis of a single campaign focused on generating traffic to your new website.

This package includes:

Email Blast (1)
Table Tent (5)
Poster (5)
Remarketing Ads (3)
Social Media Ads (3)
Google Adword Campaign (2)
Employee Script (1)
Consultation Meetings (2)
Results Report (1)
Ad spend $1500

Prices include 3 send backs for edits on any one piece of creative. Additional edits will be charged by the hour at the rate of $45 per hour. Printing costs and ad spend may vary slightly but, will not exceed the prescribed amount.

Timeline: 4 to 4.5 Months

This campaign should run for 3 months after launching. Prior to launch, the development of the campaign will take 1 to 1.5 months depending on the speed of client approval.

Week 1-2: Initial Meeting and Concept Discussion
Week 3: Finalize Offer and Message
Week 4-5: Approve Creative
Week 6-7: Creative Launches
Week 8-10: Campaign Review and Adjustments
Week 11-23: Campaign Maintenance
Week 24-25: Results report and Analysis

If approvals move more quickly, we can move the launch date. If approvals lag, the launch date will need to be moved out accordingly.

The Process

Phase One

When you work with me, communication is everything. At the first meeting, we will identify the primary person approving the creative and anyone who you would like kept in the loop. We will discuss your project goals and brand.

Phase Two

Next, I develop a strategy and creative based on our prior discussions. I send these for review and edits. Most of the time, this takes place over email. We can also set up a video meeting to review the visual aspects of the project.

Phase Three

Once you approve the final version, I will launch the creative. At this time, we discuss any ongoing tracking or reporting related to your project.

Next Steps

If you are interested in a campaign to build up your website traffic, contact me for an initial listening meeting. During that meeting, we will discuss the following questions.

Do you currently have a CRM in place?
What kind of customer contact information do you have?
Where do you currently advertise?
What social media platforms do you use for business?
What systems and software do you use currently?
What kind of traffic do you currently get?
Are you happy with your current website?

Additionally, feel free to contact me about any marketing challenge you are facing today!