Out of the Green: 2018 Colors of the Year

Pantone colors

Rounding up the proclaimed colors of the year for 2018 reveals one thing: we’re done with green. Last year, the bright and neon hues were influenced by Pantone’s Greenery. While the risky tone aspired to feel fresh, Greenery didn’t deliver a universal appeal (creating comparisons to the Mucinex Snot Monster).

This year, neons are out. Nuanced, almost muted, tones dominate all the major paint brands and fashion houses.  While the bright, primary colors pop faithfully as accents, they aren’t overtaking 2018 palettes.

Colors of the Year for 2018

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Pantone: Ultra Violet

In my opinion, Pantone remains the truest predictor as they scour all areas for top color trends. This hue feels both fresh and nostalgic, as the muted purple echos royalty while forecasting a turn toward neo-luxury.

“We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to PANTONE 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level. From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.” – Leatrice Eiseman, Executive Director of the Pantone Color Institute.

My main critique is not of the color but rather, the galaxy-inspired styling. It’s derivative and  reflective, mirroring the several-years-old Gen Z affinity for star-scape.

My hope: Maybe Ultra Violet will replace Millennial Pink.

Benjamin Moore: Caliente 

For me, this pick disappoints with its obvious application. Are you updating your oak-cabinet kitchen? Make it look like a bistro with this red. Are you sick of your dull tresses? Add these mulled wine undertones to your brown bob. Did you hit a midlife crisis? Pick the compact SUV without a silver or navy finish.

While this brand is known for timeless selections, this color doesn’t impress. It’s too overdone to feel fresh and too safe to become a real classic.

My thoughts: If I saw this chip, I wouldn’t assume it was part of the Benjamin Moore brand.

PPG: Violet Verbena

PPG created a color that was much more nuanced than I expected from their team. It falls into a similar family as last year’s Shadow from Benjamin Moore. When I saw it, I immediately thought of three literary references:

  • Sense and Sensibility by Jane Austin
  • Anne of Avonlea by L.M. Montgomery
  • Little Women by Louisa May Alcott

Any tone that takes me away from pure design into another passion is one worth considering. I imagine this as the handmade-purple dye that springs from soaking linen in purple onions.

While the color clearly resonates more as a tame accent wall, I can appreciate the layers of subtlety.

My opinion: It’s the Ultra Violet for people who like to smell their books.

Sherwin Williams: Oceanside

I have tried so hard not to hate this tone. I cannot like it. Jewel tones are so done, like on-clearance-at-Walmart done. Jewel tones will never really be classic and at best their styling becomes tawdry. I only appreciate them as something bourgeoisie, ironic or costumed.

For set design, Oceanside could evoke the flamboyance of a Victorian brothel without defaulting to gold and maroon. For real life, it’s impossible to light in a home and outdated to wear.

The pity? I actually like the name. I wouldn’t paint a cottage this color but, I want to go somewhere with walls painted in Oceanside. I just don’t want it to be this Oceanside.

My issue: I never liked the jewel-tone trend and I’m not going to start liking it now.

James T. Davis: Cozy Cover

My only local choice, Cozy Cover comes from James T. Davis. The tone mimics last year’s similarly subtle hue. A reflective choice, this color uncovers the local tastes, where many families add their warm touch to historical homes.

As someone who constantly covets change, I always appreciate a strong neutral tone. It provides a backdrop to the colorful transitions of life. And who doesn’t struggle to find a decent beige that isn’t too yellow under flourescent lights?

My Take: This local paint brand stays in touch with the needs of the Lynchburg market.

Out of the Green

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Each year, the selected colors are both predictive and prolific. Trendsetters, as always, tells us what to want before we know we want it. My favorites, Ultra Violet and Violet Verbena, take me somewhere – Ultra Violet gallops forward and Violet Verbena swishes backwards. My least liked tones, Caliente and Oceanside, fall flat. They don’t spark a discussion, inspire nostalgia or push the limits of design.

As a whole, these selected tones reflect a push away from last year’s bright and blaring colors. So, I’d like to see what you think.

Which colors are you bringing with you into 2018?

Let me know your thoughts in the comments.

 

 

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Spring 2017 Beauty

watercolor red lips

Unlike the shaggy styles for hair, Spring 2017 Beauty is trending toward color-blocking and simplicity. There is a distinct affinity for soap-opera makeup from the Golden Age of Television. Everyone’s skin looks super. Lips and eyes POP! While beauty is the most prone to daily-changing, Insta-spired microtrends, there are some notable shifts for the new year.

We’re Going to Kill Contouring

Well, not kill it exactly. However, we’re seeing more ideas, like draping, from the top beauty bloggers than a total face reshape. While contouring is a fascinating art form, I have always struggled with the implications for lack of self-acceptance. Essentially, contouring promotes a very narrow vision of how people should look: all highlights, jawlines, and cheekbones. The practice never interested me – too high maintenance. Also, it’s taken me a lifetime to accept my overbite and dimpled cheeks. So, my mornings weren’t going to start with a severe face sculpting. While I am amazed at the transformations, I wish more people were comfortable walking about barefaced on the street. Hopefully, contouring shifts toward a less liberal application in the new year.

Healthy Skin

My unsolicited advice for a new year of new skin? Take care of yourself. Several years ago, I developed adult cystic acne. While it is still a struggle, my skin has been the biggest indicator of my eating habits, exercise routine, and stress level. I’m also sensitive about perfumes so, I’m definitely not borrowing body products. Every time my skin flares up, I find myself (rightly) questioning my overall health. If you’ve developed any persistent skin problems, see a dermatologist. Then, consult with a nutritionist. You might be lacking some serious healthy routines that impact your skin. The no-makeup look may be the chicest look of the season – get ready!

Got that Glitter?

Although I maintain a minimal collection of beauty products, I was intrigued by the glitter nail polish that popped up in my Christmas stocking. I would have never bought it- such a trending item. However, I tried it out, just on my thumbs with a simple manicure. I love it! It reminds me summery sunny days in middle school. Yeah, the 90s are back and all that glitters is our birthright.

More Mod

Color pops from lips to eyes to cheeks brighten up all of the spring styles. While mod always reads a little sixties, it contrasts some of shaggy, rocker hairstyles that are trending this spring. So, flip through an Andy Warhol coffee table book and rethink your palette for the season. Below are some of my favorite color pops. Let me know your favorites on the Verderamade facebook page.

Spring 2017 Hair

rainbow hair

Stylists say the Mick Jagger shag shows early signs of a 2017 comeback. Given the recent American division over authoritarianism, hair-styling continues to express subtle cultural changes.Historically, politics and style always collide as an outlet for protest. Therefore, we should expect to see a severe split between the backward-facingAlt-Right definition of beauty (Nipster comb-over for men and flowing “Melania” locks for women) and trends toward inclusive textures and colors.

 

Olivia Wilde’s controversial chop marks the beginning. Although the prolific Coco Channel said, “‘A woman who cuts her hair is about to change her life,” this year may be a year of growing out our hair for a reshape. What is the biggest indicator of 2017 hair trends? History.  Looking back to divisive times in America yields a plethora of hairstyle splits. Soon, America’s trendsetters will start abandoning the trim Inglorious Bastards hairstyles (1920s-1950s) for the rebellious textures of the Cold War decades (1960s-1990s).

The Lost Generation gives Birth to the Bikini

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Bette Davis’ Character Transformation in Now, Voyager (Image Source)

At the turn of the century, a portion of country clung to familiar styles even as The Lost Generation itched for change. For every fictional Daisy Fay Buchanan, there lived real, conservative women who idolized Francis Willard. During the economic boom after World War I, America embraced a social dynamism. Although both the Nazi Party and communism rose across the ocean,  America revived both patriotism and cultural appreciation.

However, while we rosily think of flappers, female employment, and suffrage, these constituted dividing issues that manifested in style changes. Prohibition began in 1919, kicking off organized crime, smuggling, and general disillusionment. As with any cultural revolution, great minds inspired change through ingenuity, activism, and art. However, during these three decades, parts of American also became more isolationist and segregated with the Immigration act of 1924, the Ku Klux Klan growth, and fear of the influences beyond our borders. This manifested as a deep division between the fashion-forward, in both their thinking and apparel, and the out-of-date.

Hairstyle changes included:

  • Shorter Cuts
  • Tight Curls and Clean Waves
  • Chemical Dyes and Hair Products

However, these trends were tempered by many women who clung to the old ways through to the second World War. In the film, Now, Voyager, Charlotte Vale epitomizes the transition of women’s hairstyles from tight, natural buns to choppy, styled bobs. From the Twenties through the Fifties, the definition of modernity continued to shift and expand to align with moving forward. Then, rebellion against status quo kicked off a new era of counter-cultural hair.

From Factory Girls to Girl Power

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60s Mia Farrow, 70s Pam Grier, 80s Joan Jett, and 90s Selena

If the past five years revived of the sharp looks of the two World Wars, we are likely moving into the rebellious styles that started in the sixties. This means everyone needs to grow out their hair to reshape it into a fresh style. Those fades will morph into 90s Leo tousled bangs. Or, perhaps, they’ll be shaved off altogether for an immediate break from the election drama. Similarly, long-haired ladies will chop their long ombre waves before they become this year’s 00’s chunky highlights.

Coming next: Tight bobs and pixie cuts can shift between mod and shag month-to-month for ultimate versatility. Also, we should expect to see a revival of roots, natural hair textures, and some grungy inspiration. Anyone who yearns move on from 2016, will likely opt for something less sleek.

Hairstyle trends to watch:

  • Transitional hairstyles, such as shags, space buns, and braids
  • Natural Textures and Roots
  • Gender-bending or Androgynous grooming
  • Asymmetrical trims and zig-zag parts

Those who thought 2016 was pretty good, will keep their hair the same as the last decade. The rest of us, might start measuring time in centimeters as each passing month (and folic acid pill) brings us through this crazy, changing world.

Measuring Time in Centimeters

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Willow Smith’s Asymmetrical locks, Ilana Glazer’s soft texture, Miley Cyrus’ growing-out roots, and Chloe Moretz’ throwback shag

Counting through facebook, I actually sported 5 different haircuts and colors in 2016. However, I am already inspired to change my look for the new year. This spring, I’m surrendering my modern interpretation on the classic Vidal Sassoon 5-point cut. Without maintenance, the ends lost their shape.

Un-ironically, I am currently reliving my high school saga of transitioning a pixie to shoulder-length strands. So, I’m collecting bobby-pin and headband updos (below). Also, I’ve been clarifying the strands with a rotation of baking soda and apple-cider vinegar for a natural texture. Are you tired of looking at the same hair in the mirror, too? Sound off about your style shifts in the comments below.

There’s Something About Lolita

Beach feather in the sand

The Lolita look keeps resurfacing but, few follow the controversial trend back to the roots. On the surface, fashion shows us saddle shoes and sultry sunglasses. However, Lolita was an ambitious book about a grown man’s tumultuous affair with his underage step-daughter. The look has become highly derivative as the book spawned a fetish and the fetish, in turn, inspired edgy designers and Japanese teenagers. Now, that inspiration has been recycled and no one really talks about the original Lolita.

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