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Plenty of Colors in the Sea: Living Coral Pantone Color of the Year 2019

Several years ago, my mom asked me what she should use as a second accent color in her living room. She had already painted the walls a bold blue so, I suggested coral. You can see why that color combination feels fresh. It’s inspired by nature — and totally tropical.

Living Coral Pantone Color of the Year 2019

When Pantone named their color of the year for 2019, designers were intrigued by the tropic-inspired tone.

In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of PANTONE 16-1546 Living Coral welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits, PANTONE 16-1546 Living Coral embodies our desire for playful expression. – Pantone

As a shade that looks great on most people (beauty & fashion), it was quickly adopted by women’s brands as an accent tone.

Inspiration from Pantone

Pantone created five colorways featuring Living Coral.

Immediately drawing our attention like a beacon of light, PANTONE Living Coral warmly engages, vivifying the palette as it becomes the focal point in this understated and upscale, composed and cool color grouping. – Pantone

Bold and brilliant, a palette evocative of the dazzling portrait of color splashed across the sky as the sun rises and sets, one where PANTONE Living Coral energizes and enlivens, adding to our feelings of pleasurable warmth. – Pantone

Paying homage to skin tones around the world and the shades we use to enhance our complexions; Sympatico is comprised of a beautiful array of colors that humanize; fusing together a panoply of international skin tones with those soft and warm colors we layer on to create that healthy glow. – Pantone

A palette of hallucinogenic shades with dizzying effects, the wildly hedonistic color range we see in Trippy is pure and unadulterated; an exuberant range of joyful color that speaks to irrepressible fun and spontaneity that includes the life-affirming PANTONE Living Coral. – Pantone

Awash in color suggestive of the watery environment that lies beneath a tropical island paradise, Under The Sea places PANTONE Living Coral at the center of our naturally vivid and chromatic ecosystem, evocative of how coral reefs embrace with their warmth and nourishment and provide shelter to a diverse kaleidoscope of colorful sea life.  – Pantone

Color Combinations Inspired by Living Coral

I created several color combinations inspired by Living Coral. It’s bold and I think it can feel bohemian in the right group of tones.

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Jump over to my articles to find more inspiration. I regularly post about website design, color palettes, typography, and other marketing prompts. As inspiration strikes, I generate lifestyle or educational content for publications. Most of it focuses on small businesses, supporting local initiatives, creative inspiration, and communication or marketing theory. On my profiles, you’ll find creative inspiration for your small business.

About Danielle Verderame

In 2023, I launched a boutique marketing agency under Verderame, LLC. And it’s all focused on retail. Our small team specializes in marketing services for makers, eStores, and retailers. We’re ready to maintain, manage, and promote your store on any platform including WordPress, Squarespace, Shopify, Square Online (Weebly), Comment Sold, Pinterest Shops, and Meta (Facebook/Instagram) Shops. If you’re looking for Lynchburg graphic help, email me at danielle@theshopshop.co.

Product Photography from The Shop Shop

 

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