Back to School Promotion
This graphic illustrates how my photography, social media, graphics design, and retail promotional skills come together to highlight new products. I photographed all these items and uploaded them to the client’s shop. As part of the product photography, I captured each item to use in this graphic. I wanted the combination to communicate a playful, back-to-school aesthetic.
Retail Email Header
This project brought together my photography, design, and copywriting skills. This client regularly publishes an eNewsletter featuring their latest products and style tips. The click-through rate is solid, around 38% with link clicks throughout the content. One reason why their campaigns are successful? We generate original content.
For this poster, the client provided the content. Although it was lengthy by necessity, I divided the information into separate sections to create a visual hierarchy. This is often a challenge on informational or educational print pieces — where you don’t want to sacrifice style for space.