I can write 1000 words about anything.
And that’s what you need to find customers online.
I created my Lynchburg Marketing Agency with a sales-first mindset. Work with us if you want to be online and ready to sell. Then, you can get back to the parts of your business that you love.
(I like to think we’re pretty creative too.)
I can write 1000 words about anything.
And that’s what you need to find customers online.
I created my Lynchburg Marketing Agency with a sales-first mindset. Work with us if you want to be online and ready to sell. Then, you can get back to the parts of your business that you love.
(I like to think we’re pretty creative too.)
HELLO!
My Name is Danielle Verderame.
I am a writer first. I specialize in content-heavy websites, bringing together my 15 years of professional communication experience (Marketing Director and Freelance Writer) with my imaginative aesthetic. Throughout my career, I’ve challenged myself and become a website developer in addition to my digital marketing skills. I wanted to create, edit, and maintain sites that were better for SEO. Most of the time, I optimize small business websites for search and social media to generate more traffic — and more sales.
In 2018, I formalized my freelance writing and marketing business by forming Verderame, LLC. in Lynchburg, Virginia. Typically, I work with clients that are located in Central Virginia or have ties to the area. My services focus on WordPress websites (especially eStores) and search engine optimization. I’m also experienced on all the major platforms including Squarespace, Shopify, Square Online (Weebly), Comment Sold, Pinterest Shops, and Meta (Facebook/Instagram) Shops.
In 2023, I launched a boutique Lynchburg Marketing agency under Verderame, LLC. And it’s all focused on retail. Our small team specializes in marketing services for makers, eStores, and retailers.
We’re ready to maintain, manage, and promote your store on any platform. Working with us is simple. I am the main point of contact on all my accounts. I visit in person or schedule phone calls to discuss your projects. My team members are all located in Central VA and we work together closely. We’ll make sure your products are online and ready to sell. And you can get back to the parts of your business that you love.
SELECTED WORK
It’s hard to choose my favorite projects but, I’ve selected a few that I’ve enjoyed in recent years. To see even more, click through to my portfolio. You can also see some of my past and present clients on my résumé page.
Back to School Promotion
This graphic illustrates how my photography, social media, graphics design, and retail promotional skills come together to highlight new products. I photographed all these items and uploaded them to the client’s shop. As part of the product photography, I captured each item to use in this graphic. I wanted the combination to communicate a playful, back-to-school aesthetic.
Instagram Feed Curation
I assigned Live Trendy or Die with their Instagram feed and branding. This project began with a rebrand where we developed a visual guide and messaging. Additionally, I set up new templates in Canva, created Lightroom presets, a posting schedule, and guidelines for posting. Together, we were able to build their audience, grow engagement, and increase sales in store and online.
Retail Email Header
This project brought together my photography, design, and copywriting skills. This client regularly publishes an eNewsletter featuring their latest products and style tips. The click-through rate is solid, around 38% with link clicks throughout the content. One reason why their campaigns are successful? We generate original content.
Contest Poster
For this poster, the client provided the content. Although it was lengthy by necessity, I divided the information into separate sections to create a visual hierarchy. This is often a challenge on informational or educational print pieces — where you don’t want to sacrifice style for space.
Website on Comment Sold Platform
Part of a virtual pop-up, I developed the website for Textured on the Comment Sold Platform. When the site was active, they held live sales on Instagram featuring their products. Users could purchase by commenting “Sold” during the live sale. The order would be processed through the backend of the website.
We developed and launched over 10 collections as part of this project.
Antique Shop Article
Camera and tablet in hand, I searched Buchanan to find “The Best Place” for antiques. The clever name belonged to an equally charming store. I followed up my location visit with a long call to the owner — who wasn’t available on the day I found the shop. Her insights into the antique market became the backbone of my piece.
CWI Website Design + Build
I had fun creating https://craftstudiousa.org/ for Compassionate Women Initiative. Their collection is inspired by vibrant kitenge fabric. As I developed their website, I designed several graphic elements that used these colors and patterns. It’s a unique look — targeting an American shopper while honoring their Ugandan style.
Happy Clients:
Danielle is amazing. I can’t praise her enough for all the work she did on optimizing and helping to design my WordPress website. She’s such a pleasure to work with, extremely knowledgeable, patient, her response time is beyond belief fast and there wasn’t anything she couldn’t fix, create or customize. I would 100% hire her again.
Nikki Van Schyndel, Luminaria Wilderness Ventures
I highly recommend Danielle for any marketing needs. She helped in many areas of our Pajama Drive. She was great to work with and gave a lot of helpful ideas and suggestions. She was so sweet and also very professional. I had no clue where to even begin and knew very little about marketing or how to even start a Grassroot Pajama Drive Event. She helped explain everything and walked me step by step through the process. She also helped to draft our marketing flyer as well as the press release. Both the flyer and the press release turned out amazing and several news outlets picked up our story! Danielle helped to get everything going and become a huge success. I definitely recommend Danielle!
Melissa Saville, The PJ Drive
I’m so pleased with the headshots Danielle took for me! She was easy to work with, gave great suggestions, and figured out exactly what I needed (even when I didn’t). I ended up with several great shots, it was hard to choose which ones to use!
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