My Name is Danielle Verderame.
I’ve combined my experience writing for publications with my conversion-focused content marketing skills. I’ve been helping organizations and individuals find their voice since 2008. I’m a writer — with a command of design (graphic + web), photography, online tools, and strategic planning.
It’s hard to choose my favorite projects but, I’ve selected a few that I’ve enjoyed in recent years. To see even more, click through to my portfolio. You can also see some of my past and present clients on my résumé page.
Back to School Promotion
This graphic illustrates how my photography, social media, graphics design, and retail promotional skills come together to highlight new products. I photographed all these items and uploaded them to the client’s shop. As part of the product photography, I captured each item to use in this graphic. I wanted the combination to communicate a playful, back-to-school aesthetic.
Retail Email Header
This project brought together my photography, design, and copywriting skills. This client regularly publishes an eNewsletter featuring their latest products and style tips. The click-through rate is solid, around 38% with link clicks throughout the content. One reason why their campaigns are successful? We generate original content.
For this poster, the client provided the content. Although it was lengthy by necessity, I divided the information into separate sections to create a visual hierarchy. This is often a challenge on informational or educational print pieces — where you don’t want to sacrifice style for space.
Antique Shop Article
Camera and tablet in hand, I searched Buchanan to find “The Best Place” for antiques. The clever name belonged to an equally charming store. I followed up my location visit with a long call to the owner — who wasn’t available on the day I found the shop. Her insights into the antique market became the backbone of my piece.
CWI Website Design + Build
I had fun creating https://craftstudiousa.org/ for Compassionate Women Initiative. Their collection is inspired by vibrant kitenge fabric. As I developed their website, I designed several graphic elements that used these colors and patterns. It’s a unique look — targeting an American shopper while honoring their Ugandan style.
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