How to Jump off the Digital Marketing Carousel
Do you ever feel like you're chasing after engagement — month after month? If so, [...]
How To: Google Adwords Optimization Guide
Conversions! Marketers build landing pages that single goal. Sometimes, this focuses on call tracking or [...]
The Benefit of Tracking Calls
The concept of tracking calls actually started with traditional advertising. Print ads, direct mail, and [...]
What is Content Marketing?
Influencing prospective customers starts with content marketing. As part of your inbound marketing strategy, you [...]
When to Use LinkedIn Ads, Facebook Ads, and Google Adwords
Are you sure which pay-per-click (PPC) ad will work best for your campaign? This article [...]
Develop Your Content Marketing Strategy
In this guide, I lay out the steps to create your own content marketing strategy. [...]
5 Campaigns to Boost Online Sales
One of my favorite writing events, National Novel Writing Month (NANOWRIMO), divides participants into two [...]
A Very Damning Omission
Every writer has little tics that sneak into their writing. As a freelance writer in [...]
User Behavior: The Trick for Marketing to Millennials
The old methods just don’t work. In the past, customers were grouped by age. Then, [...]
When are eBlasts Worth your Time?
Open rates vary by industry. Engagement varies by organization. But, effectiveness starts with understanding what makes an eBlast worth your time.