Just Write Like You Talk
Paralysis plagues many aspiring writers. People worry about sounding foolish or making grammatical mistakes. As [...]
But First, Transitions
During the editing process, most writers reveal their mind's machinations. If a person is an [...]
I don’t “believe” and I don’t “think”
Businesses and professionals aim to exude confidence in their audience. From doctors giving advice to [...]
Does this ellipsis. . . make me look old?
I admit to my own affair with the ellipsis (. . . ). My infatuation [...]
Use Keyword Planner to Get Content Ideas Quickly
Sometimes, you don't have time to do a deep dive into SEO research before creating [...]
“Said” Isn’t a Dirty Word
I hate to say that some people underuse "said" in their writing. Most of the [...]
Let’s not use “not”
When I edit website content for my clients, I search for common writing offenses. These [...]
Let’s Slash the Backslash
I maintain a personal vendetta against the backslash. In fact, it's on my hit list [...]
How to Jump off the Digital Marketing Carousel
Do you ever feel like you're chasing after engagement — month after month? If so, [...]
How To: Google Adwords Optimization Guide
Conversions! Marketers build landing pages that single goal. Sometimes, this focuses on call tracking or [...]