Go to Main Site Danielle Verderame.com

A Marketing Agency

for Makers, eStores, and Retailers

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You Do
Your Thing

We Find the Customers

Where do you go for help with your online store? The Shop Shop. We’re a Central Virginia marketing agency focused on everything retail.

We’ll make sure your products are online and ready to sell. And you can get back to the parts of your business that you love.

We’re ready to maintain, manage, and promote your store on any platform including WordPress, Squarespace, Shopify, Square Online (Weebly), Comment Sold, Pinterest Shops, and Meta (Facebook/Instagram) Shops.

We take photos of your products, write the description and get them up on your preferred platform. To take the photos, we can 1) come to you, 2) pick up/drop off, 3) receive them via post. 

Once we have the products in hand, we take those essential product photos for listings on a clean, white, infinity background. We edit them and crop them to fit perfectly in the listing. 

We also measure and weigh the items so we can load shipping specs. 

Finally, we write the listing category while optimizing it for search. 

We’ve found this is such a pain point for our clients because it takes valuable time away from other areas of the business. Our careful process gets your products up fast with zero hassle for you.

Also, we offer “romance” images like flat lays, environmental shoots, custom backdrops, and even model shoots. If you add this to the product photoshoot, it creates a pipeline of endless content images featuring your products.

Most of our website work involves “little fixes” to an existing store. In fact, we get super excited when we can save a client time and money by adjusting a site (instead of pushing them to completely rebuild). If something about your website is glitchy or annoying, we can fix it.

If you aren’t online yet, we can design and build an online store to promote your products. Our process creates beautiful, custom stores that are easy for you to edit. Then, we train you to own the eStore. You will be able to edit the products, track your orders, and update the content. We’d love to do this for you but, want to make sure you can edit it too.

Selling online used to be easy. But, the social media landscape has changed over the last few years. Now, our clients find that constant content churn often pulls them away from actually running their businesses.

We can help with anything from product launches to ongoing branding campaigns.

Many of our clients hire us for product photos + listings then, want us to handle the promotion. It’s easy to coordinate because we’re already in the app loading the products. Why not schedule the promotions and tag the products in your content too?

We will make the most of that valuable connection between your POS (point of sale) system and your CRM (customer relationship management) tools. 

Need an abandon cart automation? Let us set it up.

Want to send a coupon to loyal customers? We’ll send the eblast.

Excited to launch a new product? Let’s raise that email open rate.

We have the technical expertise to troubleshoot problems with syncs and manage customer lists — and the creative ability to make people open, read, and buy.

Does your website have a lot of new users but, the return visits are dwindling? Retargeting ads can help you nurture that website visitor into an actual sale. To set these up, we apply code to your website that allows us to track and target visitors once they visit your site. These campaigns offer a lot of ways to customize the experience including what kind of products you’re promoting and how long you want the ads to “follow” visitors.

Sometimes, our clients already have someone handling the photos and descriptions for their products. But, they’re frustrated at their organic traffic. We can come alongside and edit your products so that they rank higher on search. 

If you’re not already on Google Ads, Google Search Console and Google Merchant Center, we can connect your website to those tools. Then, we can review your current state and report back our findings. 

Then, we can help you create an advertising plan and optimization plan based on your website’s needs. 

Happy Clients:

Danielle is amazing. I can’t praise her enough for all the work she did on optimizing and helping to design my WordPress website. She’s such a pleasure to work with, extremely knowledgeable, patient, her response time is beyond belief fast and there wasn’t anything she couldn’t fix, create or customize. I would 100% hire her again.

Nikki Van Schyndel, Luminaria Wilderness Ventures

I highly recommend Danielle for any marketing needs. She helped in many areas of our Pajama Drive. She was great to work with and gave a lot of helpful ideas and suggestions. She was so sweet and also very professional. I had no clue where to even begin and knew very little about marketing or how to even start a Grassroot Pajama Drive Event. She helped explain everything and walked me step by step through the process. She also helped to draft our marketing flyer as well as the press release. Both the flyer and the press release turned out amazing and several news outlets picked up our story! Danielle helped to get everything going and become a huge success. I definitely recommend Danielle!

Melissa Saville, The PJ Drive

I’m so pleased with the headshots Danielle took for me! She was easy to work with, gave great suggestions, and figured out exactly what I needed (even when I didn’t). I ended up with several great shots, it was hard to choose which ones to use!

Amy Ogden


I’m Danielle Verderame

The Shop Shop is turning things up a notch for me. This agency focuses my 15-year marketing career and 5-year freelance business (Verderame, LLC) into a boutique agency. 

And it’s all focused on retail.

I’ve brought together a small team that specializes in marketing services for makers, eStores, and retailers.

Working with us is simple. I am the main point of contact on all my accounts. I visit in person or schedule phone calls to discuss your projects. My team members are all located in Central VA and we work together closely. (No passing you off to a junior coordinator after you sign!)


During a campaign, I send weekly updates, letting you know any changes, questions, or important details. I always include a summary report at the end of a campaign. If a client runs an ongoing campaign, I send a monthly report.


I have strict security protocols for advertising accounts and websites. I have a team of 3 other professionals whom I’ve personally trained to assist me with my accounts (i.e. data entry, quality assurance, and proofreading). They’re all local to Central Virginia and we work together closely. I never outsource to other marketing teams or overseas ad groups.


You’ll have full access to any reports, and primary ownership of your accounts, and we can discuss questions about the campaign anytime. I’m also interested in feedback from your team. Conversations about your customer’s in-store experience, and discussions about other channels, usually drive the creative and inspire better campaigns.

The Process



When you work with me, communication is everything. At the first meeting, we will identify the primary person approving the creative and anyone who you would like kept in the loop. We will discuss your project goals and brand.



Next, I develop a strategy and creative based on our prior discussions. I send these for review and edits. Most of the time, this takes place over email. We can also set up a video meeting to review the visual aspects of the project.



Once you approve the final version, I will launch the creative. At this time, we discuss any ongoing tracking or reporting related to your project.

Work Examples

Live Trendy or Die

We assisted Live Trendy or Die with their Instagram feed and branding. This project began with a rebrand where we developed a visual guide and messaging. Additionally, we set up new templates in Canva, created Lightroom presets, developed a posting schedule, and detailed guidelines for posting. Together, we were able to build their audience, grow engagement, and increase sales in-store and online.

CWI Craft Studio

We created a website https://craftstudiousa.org/ for Compassionate Women Initiative. Their collection is inspired by vibrant kitenge fabric. One special touch? We designed several graphic elements that used these colors and patterns. It’s a unique look — targeting an American shopper while honoring their Ugandan style.

Whole Heart Candle Co.

The perfect example of a money-saving project, we helped Whole Heart Candle Co. with Custom CSS for her site’s front end. So, she didn’t need a new theme or an upgrade to fix some mobile design issues. Also, we helped sync her Shopify store with Meta’s Commerce Center. Now, she can add items to her website and they’ll automatically appear on Facebook and Instagram.

Textured Pop Up

Part of a virtual pop-up, we developed the website for Textured on the Comment Sold Platform. When the site was active, they held live sales on Instagram featuring their products. Users could purchase by commenting “Sold” during the live sale. The order would be processed through the backend of the website.

We developed and launched over 10 collections as part of this project.

Get in Touch

Send a message using the form or email me at danielle@theshopshop.co.

More Things We Can Help With:

Canva Templates

Want to make your own graphics but, need help to get started? We can create a collection of canva templates customized for your store. Then, you can just update them with new information as needed.

Custom CSS

Sometimes, you think you need a new website. But, you really just need a few lines of code. Send us that laundry list of website design “issues” and we can fix them using custom CSS.

Business Cards

Whether you need cards to pass out at market or a cost-effective, loyalty punch card, we can help you set up the file, send to print, and ship to your store.

Logo Tracing

Do you love your logo but, lost access to the original files? We can trace your logo to create a vector. Then you’ll have a scaleable file that’s ready to use in any setting.

Direct Mail

From postcards to catalogs, we can put your information straight into your customer’s mailboxes.

Magazine Ad Placement

We can help you research and negotiate the perfect mix of magazine advertisements — both print and digital.


We can help you select, design, and place billboards around your city.


We have great relationships with printers in both Central VA and nationwide. This allows us to help you create custom packaging at a fair price.


Need to literally hang out that shingle? Let us design and print it for you.

Promo Products/SWAG

You can put your logo on basically anything. Just ask us and we can (probably) do it.


Want more organic traffic to your site? We can help you secure backlinks with reputable websites.

Sponsored Posts

We can help you find the right websites and social media pages for sponsored posts — at the right price.

POS System Integration

We can troubleshoot connection issues between your POS system and your website — or help you get started with syncing inventory between both systems.

Need Something Else?

If it’s something for your store, we can probably do it. Just get in touch with us and we’ll talk about your big idea.