We take photos of your products, write the description and get them up on your preferred platform. To take the photos, we can 1) come to you, 2) pick up/drop off, 3) receive them via post. Once we have the products in hand, we take those essential product photos for listings on a clean, white, infinity background. We edit them and crop them to fit perfectly in the listing.

We also measure and weigh the items so we can load shipping specs. Finally, we write the listing category while optimizing it for search.

We’ve found this is such a pain point for our clients because it takes valuable time away from other areas of the business. Our careful process gets your products up fast with zero hassle for you.

Also, we offer “romance” images like flat lays, environmental shoots, custom backdrops, and even model shoots. If you add this to the product photoshoot, it creates a pipeline of endless content images featuring your products.

Most of our website work involves “little fixes” to an existing store. In fact, we get super excited when we can save a client time and money by adjusting a site (instead of pushing them to completely rebuild). If something about your website is glitchy or annoying, we can fix it.

If you aren’t online yet, we can design and build an online store to promote your products. Our process creates beautiful, custom stores that are easy for you to edit. Then, we train you to own the eStore. You will be able to edit the products, track your orders, and update the content. We’d love to do this for you but, want to make sure you can edit it too.

Selling online used to be easy. But, the social media landscape has changed over the last few years. Now, our clients find that constant content churn often pulls them away from actually running their businesses.

We can help with anything from product launches to ongoing branding campaigns.

Many of our clients hire us for product photos + listings then, want us to handle the promotion. It’s easy to coordinate because we’re already in the app loading the products. Why not schedule the promotions and tag the products in your content too?

We will make the most of that valuable connection between your POS (point of sale) system and your CRM (customer relationship management) tools.

Need an abandon cart automation? Let us set it up.

Want to send a coupon to loyal customers? We’ll send the eblast.

Excited to launch a new product? Let’s raise that email open rate.

We have the technical expertise to troubleshoot problems with syncs and manage customer lists — and the creative ability to make people open, read, and buy.

Does your website have a lot of new users but, the return visits are dwindling? Retargeting ads can help you nurture that website visitor into an actual sale. To set these up, we apply code to your website that allows us to track and target visitors once they visit your site. These campaigns offer a lot of ways to customize the experience including what kind of products you’re promoting and how long you want the ads to “follow” visitors.

Sometimes, our clients already have someone handling the photos and descriptions for their products. But, they’re frustrated at their organic traffic. We can come alongside and edit your products so that they rank higher on search.

If you’re not already on Google Ads, Google Search Console and Google Merchant Center, we can connect your website to those tools. Then, we can review your current state and report back our findings.

Then, we can help you create an advertising plan and optimization plan based on your website’s needs.

Focus on growing your business and we’ll find your customers.

At The Shop Shop, we specialize in retail marketing — offering strategic services and flat-rate packages for shop owners, artists, and makers. We’ll come alongside your team to help you get more out of your website, social media, and email marketing. Everything we do fits seamlessly with your in-store promotions or online drops to create a captivating shopping experience. Partner with our Lynchburg Marketing Agency and let’s redefine the future of retail together.

Web Design + Development

When clients say, “…I hate my website” they sometimes mean, “…I hate my homepage.” Many websites are actually quite useful, functional, and perform well on search but, the homepage needs a refresh. If you are unhappy with your first impression, consider reworking your homepage design and content as part of ongoing website maintenance.

This price includes both the development and implementation of changes to your homepage. Also, we’ll train you to maintain it.

This package includes:

  • Consultation Meeting (1)
  • Training Meeting (1)
  • Web content including text, photos, and graphics
  • Front End Web Design

This package is available for most retail website platforms including WordPress, Square Online (Weebly), SquareSpace, Shopify, or BigCommerce.

Prices include 3 send backs for edits on any one piece of creative. Additional edits will be charged by the hour at the rate of $45 per hour.

This price includes Shopify Website design and build for a homepage and shop page. We’ll also connect your site to your custom domain name as well as 3 sales channels. Then, we’ll train you to add and update products. Additional channels and tools can be quoted in addition to this package. 

This package includes:

  • Consultation Meeting (1)
  • Training Meeting (1)
  • Web content including text, photos, and graphics
  • Front End Web Design
  • eStore Setup

This price includes the initial setup of a Square point of sale system as well as the linked Square Online website. We’ll design and build a homepage as well as a shop page. We’ll also connect your site to your custom domain name as well as 3 sales channels. Then, we’ll train you to add and update products. Additional channels and tools can be quoted in addition to this package. 

This package includes:

  • Consultation Meeting (1)
  • Training Meeting (1)
  • Web content including text, photos, and graphics
  • Front End Web Design
  • eStore Setup

WordPress + WooCommerce

This package offers a ready-to-launch estore plus a landing page with a form for your customer loyalty program.

  • Website Setup and Admin: Setting up hosting, purchasing domain name, setting up the theme, and creating a Google Analytics account.
  • Website Design: Creating 3 options for a Homepage design for the client to review, 2 rounds of edits from the client
  • Conversion Funnel: Design a path to a landing page with a form featuring a customer loyalty program offer.
  • Website Build + Testing: Building the website, adding content, and performance testing.
  • Website Launch: Launch website and testing performance.
  • Website Connections: Linking the website to your social accounts and finalizing Google Analytics for tracking.
  • Automated Google Analytics report tracking website traffic, incoming traffic sources, and customer behavior flow.

Client Provides

  • Logo, Brand Colors, Graphic Elements
  • Approved Images
  • Approved Text
  • Form Fields
  • 3 products with approved images and text

WordPress + WooCommerce

This package offers everything in “The Essentials” plus key SEO tasks to help you rank for keywords related to your products. 

Includes all of the services listed in “The Essentials”, plus:

  • Keyword Research and Sitemap improvement
  • Optimizing all Website Pages with SEO title, Meta Data, focus keywords and image alt text
  • Optimizing all products with SEO title, Meta Data, focus keywords and image alt text
  • Strategic backlinks on key products
  • Local SEO including backlinks to 3 referral sites
  • Automated, monthly report to track key SEO metrics

Client Provides

  • Logo, Brand Colors, Graphic Elements
  • Approved Images
  • Approved Text
  • Form Fields
  • 3 products with approved images and text

WordPress + WooCommerce

This package offers everything in “The Essentials” and the “Optimized” package plus several strategic inbound advertising initiatives.

Includes all of the services listed in “The Essentials” and “Optimized” packaged, plus:

  • Connections with a CRM and three template emails.
  • Coordinated descriptions, backlinks, and graphics for 3 social media profiles
  • 5 graphic templates for 3 social media platforms
  • 3-month social media schedule with both organic and paid posts
  • 3-month Google Ad Strategy

Client Provides

  • Logo, Brand Colors, Graphic Elements
  • Approved Images
  • Approved Text
  • Form Fields
  • 3 products with approved images and text

Flat Rate Projects

Want to make your own graphics but, need help to get started? We can create a collection of canva templates customized for your store. Then, you can just update them with new information as needed. We’ll design 5 custom, branded Canva templates that you can use for social media posts.

Order these cost-effective, loyalty punch cards. We can set up the file, send to print, and ship to your store. *Price does not include printing fees.

We’ll connect your eStore to Meta’s Commerce manager and sync the catalogs.

We’ll set up a sales-generating email campaign for your eStore. First, we’ll check your CRM and email system to ensure it’s set up correctly. Then, we’ll import customers (if needed) and help you generate your list. Then, we’ll create the email blast and schedule it to launch. After 1 week, we’ll generate a report with the results of your campaign.

We’ll set up a crucial Drip Email Automation for subscribers to your eStore with 3 key touchpoints.

We’ll create a document with front cover, back cover, about page, product pages and an order form. *Price is based on 20-30 products. Does not include printing fees.

Put your information straight into your customer’s mailboxes with a custom postcard. We can set up the file, send to print, and ship. We’ll help you export addresses from your CRM system or assist you with purchasing a list based on zip code. *Price does not include printing fees.

We’ll shoot and edit photos for 25 items you can use to update your online store.

Customers expect a sleek virtual shopping experience. You can update your online store with optimized product listings and clear categorization.

We’ll create optimized listings for 25 products in your online store.

This SEO services package includes:

  • Keyword Research Report
  • Optimized Product Description
  • Image Alt tags
  • Categories and tags
  • Metadata

Available fields vary by platform and this price includes updating all appropriate data areas. I also offer my product photography services for clients in Central VA.

When you work with me, communication is everything. On our first phone call, we’ll discuss the items in your online store. I’m familiar with the specifications for most online stores, including:

  • WooCommerce (WordPress)
  • Squarespace
  • Shopify
  • Etsy
  • Amazon
  • Barnes & Noble
  • IngramSpark
  • Facebook Shopping
  • eBay

Whether you run your business entirely online or allow customers to preview your products before buying in-store, they will see a clear picture of what you offer.

To begin, we’ll establish the connection between retargeting (cookie-based) software, Meta Accounts, and your Website. Then, we’ll generate initial ads and launch the campaign. During the 4 week campaign, we’ll maintain it weekly and monitor the campaign’s progress. At the end of the campaign, we’ll send a report summarizing activities and performance.

This package includes listing and syncing your website products on Google Merchant Center (Organic, Free Listings). It also includes a consultation on boosting your listings with adspend.

Make the most of your Instagram presence with an ad campaign. You’ll have 3 ads with a $100 total ad spend to drive purchases. This price includes the development and creation of materials as well as the execution of a small ad campaign.  This package includes:

  •  Consultation Meeting (1)
  • 3 Image Ads with Text
  • $100 Ad Spend
  • Audience Insights Report

Prices include 3 send backs for edits on any one piece of creative. Additional edits will be charged by the hour at the rate of $45 per hour. If needed for Central VA clients, I can complete a photography session (price varies). You can use this package to reinvigorate your sales acquisition from social media.

This package includes a document detailing a 3-month social media strategy for your store for 1 platform. 

This Google ad campaign will be focused on your products and targeted to your ideal customer. The campaign is based around your Google Merchant Center Listings — running for 3 weeks with a $250 Ad Spend

Make the most of  your Facebook Page with an ad campaign. This project begins with several design options for your profile and cover images. You can mix and match over several months. Also, you’ll have 3 ads with a $100 total ad spend to drive purchases.

This price includes the development and creation of materials you can use to update your Facebook profile and the execution of a small ad campaign.

  • Consultation Meeting (1)
  • 2 Profile Graphics
  • 3 Cover Graphics
  • 3 Image Ads with Text
  • $100 Ad Spend
  • Audience Insights Report

 Prices include 3 send backs for edits on any one piece of creative. Additional edits will be charged by the hour at the rate of $45 per hour. If needed for Central VA clients, I can complete a photography session (price varies). You can use this package to reinvigorate your sales acquisition from social media.

This package includes the initial Pinterest campaign setup, including research and ad creation. The campaign runs for 90 days with a lifetime ad spend of $500. During the campaign, we monitor it weekly, make adjustments, and provide the client with updates. At the end of the campaign, we’ll generate a one-time report with the campaign results.

If you build a website, customers will come… right? That’s what your web team sold you on.

You launched with a strong brand, great content, and a business model. But, logging into Google Analytic’s dashboard still makes you shudder. You should have done a website launch campaign to improve website traffic. Whether you published your site a few days ago or a few months, there is still time to improve your rank on search and increase traffic to your website.

Search engine marketing, social media marketing, and content marketing are important for building and maintaining an audience over the long term. In the early days of your brand, you’ll need more digital marketing to become visible online.

This price includes the strategy, development, execution, and analysis of a single campaign focused on generating traffic to your new website.

This package includes:

  • Email Blast (1)
  • Table Tent (5)
  • Poster (5)
  • Remarketing Ads (3)
  • Social Media Ads (3)
  • Google Adword Campaign (2)
  • Employee Script (1)
  • Consultation Meetings (2)
  • Results Report (1)
  • Ad spend $1500

Prices include 3 send backs for edits on any one piece of creative. Additional edits will be charged by the hour at the rate of $45 per hour. Printing costs and ad spend may vary slightly but, will not exceed the prescribed amount.

Reports and Consulting

Reports + Consulting

This audit would produce a multi-page report with notes on the following areas. Items will be addressed by web page with summaries for each section. 

  • Design and Content Image display/size
  • Mobile Review/ Responsive review
  • Link testingProofreading content
  • Meta description
  • Page title
  • Internal link alt text
  • image alt text
  • image title text

I also offer the following supplemental information to help assess the organic traffic on your website.  

  • backlinks – top incoming links
  • traffic sources
  • top device use
  • top referral landing pages 
  • top incoming keywords
  • top landing pages
  • Total page visits
  • Total pageviews
  • Average Pages per visit
  • New vs returning visitors
  • Bounce rate
  • Incoming traffic overview
  • Average keyword rank
  • Site Auditor – Visibility

This allows us to set benchmarks and compare the impact of SEO tasks.

This multi-page report documents all of the following information with supporting materials saved in a supplemental folder.

  1. Review and evaluate past and current marketing initiatives
  2. Compile insights and opportunities
  3. Outline a 3-month IMC Plan based on insights
  4. Generate buyer persona including their journey through the consumer decision-making process

This multi-page report documents all of the following information with supporting materials saved in a supplemental folder. 

  1. In-person working meeting with key stakeholders to 
  2. Phone  Interviews with 3-5 loyal (VIP)  customers 
  3. Competitor Messaging Analysis
  4. Current Messaging Analysis
  5. Document the Brand Story including mission, vision, and history
  6. Establishing Writing & Style guide with Key Phrases, Key Terms, style, voice, and tone
  7. Develop a Caption Guide for social media including content criteria, style, format
  8. Generate buyer persona including their journey through the consumer decision-making process

More Things We Can Help With:

Sometimes, you think you need a new website. But, you really just need a few lines of code. Send us that laundry list of website design “issues” and we can fix them using custom CSS.

Do you love your logo but, lost access to the original files? We can trace your logo to create a vector. Then you’ll have a scaleable file that’s ready to use in any setting.

We can help you research and negotiate the perfect mix of magazine advertisements — both print and digital.

We can help you select, design, and place billboards around your city.

We have great relationships with printers in both Central VA and nationwide. This allows us to help you create custom packaging at a fair price.

Need to literally hang out that shingle? Let us design and print it for you.

You can put your logo on basically anything. Just ask us and we can (probably) do it.

Want more organic traffic to your site? We can help you secure backlinks with reputable websites.

We can help you find the right websites and social media pages for sponsored posts — at the right price.

We can troubleshoot connection issues between your POS system and your website — or help you get started with syncing inventory between both systems.

If it’s something for your store, we can probably do it. Just get in touch with us and we’ll talk about your big idea.