Most of our website work involves “little fixes” to an existing store. In fact, we get super excited when we can save a client time and money by adjusting a site (instead of pushing them to completely rebuild). If something about your website is glitchy or annoying, we can fix it.
If you aren’t online yet, we can design and build an online store to promote your products. Our process creates beautiful, custom stores that are easy for you to edit. Then, we train you to own the eStore. You will be able to edit the products, track your orders, and update the content. We’d love to do this for you but, want to make sure you can edit it too.
We take photos of your products, write the description and get them up on your preferred platform. To take the photos, we can 1) come to you, 2) pick up/drop off, 3) receive them via post.
Once we have the products in hand, we take those essential product photos for listings on a clean, white, infinity background. We edit them and crop them to fit perfectly in the listing.
We also measure and weigh the items so we can load shipping specs.
Finally, we write the listing category while optimizing it for search.
We’ve found this is such a pain point for our clients because it takes valuable time away from other areas of the business. Our careful process gets your products up fast with zero hassle for you.
Also, we offer “romance” images like flat lays, environmental shoots, custom backdrops, and even model shoots. If you add this to the product photoshoot, it creates a pipeline of endless content images featuring your products.
If you’re not already on Google Ads, Google Search Console and Google Merchant Center, we can connect your website to those tools. Then, we can review your current state and report back our findings.
Then, we can help you create an advertising plan and optimization plan based on your website’s needs.
Customers expect a sleek virtual shopping experience. You can update your online store with optimized product listings and clear categorization.
Whether you run your business entirely online or allow customers to preview your products before buying in-store, they will see a clear picture of what you offer.
You can use this package to save time and energy during a busy season or give a fresh, cohesive look to your online storefront.
We will make the most of that valuable connection between your POS (point of sale) system and your CRM (customer relationship management) tools.
Need an abandon cart automation? Let us set it up.
Want to send a coupon to loyal customers? We’ll send the eblast.
Excited to launch a new product? Let’s raise that email open rate.
We have the technical expertise to troubleshoot problems with syncs and manage customer lists — and the creative ability to make people open, read, and buy.
Does your website have a lot of new users but, the return visits are dwindling? Retargeting ads can help you nurture that website visitor into an actual sale. To set these up, we apply code to your website that allows us to track and target visitors once they visit your site. These campaigns offer a lot of ways to customize the experience including what kind of products you’re promoting and how long you want the ads to “follow” visitors.
I can design and build an online store to promote your products. My process creates beautiful, custom stores that are easy for you to edit. Then, I train you to take over and maintain the store. You will be able to edit the products, track your orders, and update the content.
Each of the packages below expands my key strategic features. The “Essentials” package includes a new e-store and a landing page with a form for your customer loyalty program. The “Optimized” package creates a website that includes the customer loyalty landing page and adds several key SEO tasks that will help you rank better on search for keywords related to your products. The “Integrated” package includes several strategic inbound advertising initiatives in addition to the customer loyalty landing page and the SEO optimization.
I offer these three different packages that combine the most popular features and services for WordPress Websites that use WooCommerce. If your e-store doesn’t exactly fit these packages, feel free to reach out to me for a quote.
Selling online used to be easy. But, the social media landscape has changed over the last few years. Now, our clients find that constant content churn often pulls them away from actually running their businesses.
We can help with anything from product launches to ongoing branding campaigns.
Many of our clients hire us for product photos + listings then, want us to handle the promotion. It’s easy to coordinate because we’re already in the app loading the products. Why not schedule the promotions and tag the products in your content too?
If your Facebook profile needs a facelift, consider investing in a branding package. It starts with several design options for your profile and cover images. You can mix and match over several months. Also, you’ll have 3 ads with a $100 total ad spend to drive traffic and new page likes.
You can use this package to save time and energy during a busy season or give a fresh, cohesive look to your Facebook Branding.
Trying to turn up your tiles? I can help you put together a carefully curated content calendar. You can use Instagram branding to save time and energy during a busy season or give a fresh, cohesive look to your posts.
When clients say, “…I hate my website” they sometimes mean, “…I hate my homepage.” Many websites are actually quite useful, functional, and perform well but, the homepage needs a refresh.
If you are unhappy with your first impression, consider reworking your homepage design and content.
If you build a website, customers will come… right? That’s what your web team sold you on.
You launched with a strong brand, great content, and a business model. But, logging into Google Analytic’s homepage still makes you shudder. You should have done a website launch campaign. Whether you published your site a few days ago or a few months, there is still time to generate some early traffic.
Search engine marketing, social media marketing, and content marketing are important for building and maintaining an audience over the long term. In the early days of your brand, you’ll need more.
“How do I turn on my SEO?” is usually the first question when someone wants more blog traffic. Marketing professionals, specifically inbound marketers, talk about SEO and targeting keywords at great length. But, they often make it sound like something you can just code in your website and BAM! your website will rank for search.
Unfortunately, it doesn’t work that way.
SEO is a complex process with multiple variables and requires ongoing website maintenance. If you’re thinking about keeping an up-to-date blog as part of that mix, you’re on the right track.
While it’s not everything, blogging is one thing you can do to target keywords. Regular blog posts are one piece of content marketing that can boost your search engine ranking over time. It can also improve your social media presence, support your email marketing and raise your website’s overall value.
I can meet any Flesch-Kincaid readability score while also adhering to the tone of your online publication. I love getting out there to include unique images (never stock photos) and back-link generating interviews. Just let me know the topic, keywords, and word count to get an optimized, sharable piece.
Do you feel like your blog should be getting more attention? I can help you optimize your blog posts. My blog post optimization services take your existing blog posts and help you format them for search and social media.
Even if you have great ideas and write well, there are several key areas, like search and social media that respond better to certain content formats. Clicking “post” isn’t enough anymore!
I offer local SEO marketing services to small businesses in Central Virginia. I’m based in Lynchburg and can meet to discuss your marketing project. I offer these at an hourly rate or I can provide a flat-rate quote based on the scope of work.
We can work together to create a one-time project or set up a monthly maintenance plan that fits your budget.