I am a writer first. I specialize in content-heavy websites, bringing together my 15 years of professional communication experience with my imaginative aesthetic. Most of the time, I optimize small business websites for search and social media to generate more traffic — and more sales.
As inspiration strikes, I generate lifestyle or educational content for publications. Most of it focuses on small businesses, supporting local initiatives, creative inspiration, and communication or marketing theory.
On my profiles, you’ll find creative inspiration for your small business. Whether you work a side hustle or run a full-time LLC, your online presence will benefit from my experience. My articles highlight advice and ideas to attract your niche audience.
Through Verderame, LLC. I offer my services to small businesses who need assistance with their websites, content, and search engine optimization.
About Verderame, LLC.
In 2018, I formalized my freelance writing and marketing business by forming Verderame, LLC. in Lynchburg, Virginia. This brings together my experience writing for publications with my conversion-focused content marketing skills. Typically, I work with clients that are located in Central Virginia or have ties to the area. Proximity to clients facilitates a rich and authentic narrative with messaging, photography, and design elements that match your brand completely.
I rarely outsource work on projects. However, I do maintain a network of professionals in my industry. So, I have people that I can trust to come alongside me if your project or timeline necessitates additional creative talent. In these cases, I closely supervise their tactics.
My services focus on WordPress websites (especially eStores) and search engine optimization. Related tactics include:
- Product SEO
- Product Photography
- Instagram and Facebook Branding
I’m a writer first — with a command of design (graphic + web), photography, online tools, and strategic planning. My work stands out because I build designs around your audience’s preferences. I separate myself from other marketing professionals with:
- Custom illustrations, patterns, and other design elements
- Unique typography with an emphasis on readability on all browsers and devices
- Specially-crafted messaging that speaks to your niche audience while also boosting SERP ranking
For over a decade, I’ve helped my clients expand their voices into new markets.