A Virginia Marketing Agency
Hey, I’m Danielle. I specialize in content-heavy websites and marketing campaigns, bringing my 15 years of professional communication experience and my imaginative aesthetic to create a Virginia Marketing Agency. Most of the time, I optimize small business websites for search and social media to generate more traffic — and more sales.
In 2018, I formalized my freelance writing and marketing business by forming Verderame, LLC. (My Virginia Marketing Agency) in Lynchburg, Virginia. This brings together my experience writing for publications with my conversion-focused content marketing skills. Typically, I work with clients that are located in Central Virginia or have ties to the area. Proximity to clients facilitates a rich and authentic narrative with messaging, photography, and design elements that match your brand completely.
My services focus on WordPress websites (especially eStores) and search engine optimization. I’m also experienced on all the major platforms including Squarespace, Shopify, Meta’s Commerce Center (Facebook/Insta shops), and Square Online. My work stands out because I build designs around your audience’s preferences. I separate myself from other marketing professionals with:
- Custom illustrations, patterns, and other design elements
- Unique typography with an emphasis on readability on all browsers and devices
- Specially-crafted messaging that speaks to your niche audience while also boosting SERP ranking
For over a decade, I’ve helped my clients expand their voices into new markets.
About The Shop Shop
In 2023, I launched a boutique Lynchburg Marketing agency under Verderame, LLC. And it’s all focused on retail. Our small team specializes in marketing services for makers, eStores, and retailers.
We’re ready to maintain, manage, and promote your store on any platform including WordPress, Squarespace, Shopify, Square Online (Weebly), Comment Sold, Pinterest Shops, and Meta (Facebook/Instagram) Shops.
Working with us is simple. I am the main point of contact on all my accounts. I visit in person or schedule phone calls to discuss your projects. My team members are all located in Central VA and we work together closely. We’ll make sure your products are online and ready to sell. And you can get back to the parts of your business that you love.
Our People

Rachel K.
Graphic Designer & Illustrator

Jess
Marketing Assistant | Social Media

Lynn
Marketing Assistant | SEO

Rachel L.
Marketing Assistant | Campaigns
Happy Clients:
Danielle is amazing. I can’t praise her enough for all the work she did on optimizing and helping to design my WordPress website. She’s such a pleasure to work with, extremely knowledgeable, patient, her response time is beyond belief fast and there wasn’t anything she couldn’t fix, create or customize. I would 100% hire her again.
Nikki Van Schyndel, Luminaria Wilderness Ventures
Sade Campbell, Owner, Blakely Bath & Co.
Danielle did an amazing job on my website. I have gotten so many compliments on it. Was very helpful in showing me how to use it as well.
Latia Hancock, Owner, P.R.E.A.M.
Verderame, LLC has helped me with many projects. The latest trying to get our online shop to the top during Christmas. Danielle and her team did a great job. We had more sales this past Christmas than ever before. She and her team work tirelessly to give their all for their client. I would highly recommend Verderame, LLC.
Diana Ferrell, Compassionate Women Initiative
Highly recommend Danielle and her team! She’s so easy to work with and it’s like she knew EXACTLY what I wanted without me having the ability to articulate it. I gave her a broad idea and carte blanche to get creative. She knocked my project out of the park! Danielle was patient, kind and utterly professional. I will absolutely only use The Shop Shop for anything small business related from here on out. Thank you, Danielle!!
Marisa Freeman, Whole Heart Candle Company
I used Danielle to update our market logos and was extremely happy with the quality. It was done in a timely matter and she went above and beyond when I asked for changes and assistance when I was using the images for different projects. I highly recommend her!
Katelyn, Peaksview Market
Danielle was extremely helpful in doing an audit for my website. She was able to answer my questions and offered a wealth of information. Her prices are extremely reasonable for the quality of work you get too. 10 out of 10 reccommend!
Katelyn Archer, Flame & Arrow

