I’ll admit it. My career grew from an excuse to listen to stories. I love talking to people about their journey. I live to research trends and uncover something fresh. I devour data to uncover business opportunities. I dig into human behavior to find that sweet spot.

Marketing, freelance writing, and creative content all start with listening to people’s stories. Then, I find a way to turn that into a universal truth that will move the masses.

Over the years, I’ve challenged myself by working for clients, agencies, and publications. During my day jobs, I’ve finished degrees, updated certifications, and picked up skills from anyone willing to share. As a result, I have built a versatile résumé as a Lynchburg web designer, professional creative, and marketing agency owner.

It’s time this industry dropped the buzzwords and focused on the things that really make a difference. Anyone can make promises, use the latest technology, or generate big ideas from a brainstorming. Few deliver on contracts, apply tested principles, and break lofty concepts into a list of concrete projects.

That’s what I do.

Danielle Verderame,
Owner + Marketing Professional


Top Skills

  • Transmedia Storytelling
  • Interviewing
  • Market Research
  • Campaign Development

Core Tactics

  • Content Creation
  • Product Promotion
  • Retail Marketing
  • Search Engine Marketing (SEM)


  • Copywriting
  • Copy Editing and Proofreading
  • Photography
  • Graphic Design
  • Web Design
  • Search Engine Optimization (SEO)

I’m familiar with most software and tools relevant to the industry, such as:

  • Microsoft Office Suite
  • Adobe Creative Suite
  • Google Analytics, Google Search Console, and Google Adwords
  • WordPress (including Fusion Builder, Elementor, Site Origin, KingComposer), Squarespace, Blogger, Drupal, Hubspot, and Shopify
  • Yoast
  • SEMRush, RavenTools
  • MailChimp, Constant Contact, and Hubspot
  • Marketing Contractor
  • Self-Employed
  • Jan 2011 – Present


  • Freelance Writer
  • Various Publications (See Above)
  • Jan 2011 – Present


  • Content Developer
  • Blair Marketing
  • May 2019 – Present


  • Marketing Director
  • 434 Marketing
  • Feb 2016 – Nov 2017


  • Marketing Manager
  • Liberty University
  • Mar 2013 – Jul 2015


  • Marketing Administrator
  • Reline America, Inc
  • Jan 2011 – Mar 2013


  • Account Executive
  • Zimmerman Advertising
  • May 2008 – Jan 2011
  • Liberty University
  • Master of Arts (M.A.),  Strategic Communication
  • 2017


  • Liberty University
  • Bachelor’s degree (B.S.), Communication and Media Studies
  • 2008

I’ve also written sponsored articles in collaboration with

* Some clients are excluded due to confidentiality agreements.

I’ve also written sponsored articles and posts in collaboration with

  • Rider and Volunteer
  • MS 150
  • 2008-2011
  • Silver
  • Educational Advertising Awards
  • 2014


  • Ad Team
  • Liberty University
  • 2008


  • King’s Player of the Year Practicum Award
  • Liberty University
  • 2008


  • Oratorical Contest, 2nd Place
  • American Legion
  • 2005