I’ll admit it. My career grew from an excuse to listen to stories. I love talking to people about their journey. I live to research trends and uncover something fresh. I devour data to uncover business opportunities. I dig into human behavior to find that sweet spot.
Marketing, freelance writing, and creative content all start with listening to people’s stories. Then, I find a way to turn that into a universal truth that will move the masses.
Over the years, I’ve challenged myself by working for clients, agencies, and publications. During my day jobs, I’ve finished degrees, updated certifications, and picked up skills from anyone willing to share. As a result, I have built a versatile résumé.
It’s time this industry dropped the buzzwords and focused on the things that really make a difference. Anyone can make promises, use the latest technology, or generate big ideas from a brainstorm. Few deliver on contracts, apply tested principles, and break lofty concepts into a list of concrete projects.
That’s what I do.
Danielle Verderame,
Content Developer
Résumé
I’m familiar with most software and tools relevant to the industry, such as:
- Microsoft Office Suite
- Adobe Creative Suite
- Google Analytics, Google Search Console, and Google Adwords
- WordPress (including Fusion Builder, Elementor, Site Origin, KingComposer), Squarespace, Blogger, Drupal, Hubspot, and Shopify
- Yoast
- SEMRush, RavenTools
- MailChimp, Constant Contact, and Hubspot
- Marketing Contractor
- Self-Employed
- Jan 2011 – Present
- Freelance Writer
- Various Publications (See Above)
- Jan 2011 – Present
- Content Developer
- Blair Marketing
- May 2019 – Present
- Marketing Director
- 434 Marketing
- Feb 2016 – Nov 2017
- Marketing Manager
- Liberty University
- Mar 2013 – Jul 2015
- Marketing Administrator
- Reline America, Inc
- Jan 2011 – Mar 2013
- Account Executive
- Zimmerman Advertising
- May 2008 – Jan 2011
- Liberty University
- Master of Arts (M.A.), Strategic Communication
- 2017
- Liberty University
- Bachelor’s degree (B.S.), Communication and Media Studies
- 2008
- Sara Edward’s Sound Cuts Through Noise Pollution at Talk that Talk
- Meet Your Neighbor: Nan Perdue at Life in the Ivy
- Ann Hite: The First Lady of Ivy Hill at Life in the Ivy
- Aidan Claire Daniel Lets the Birds Do the Talking at Talk that Talk
- Amherst County: Where We Value our Volunteers & Their Work in The Amherst County Guidebook
- Make Yourself at Home in a Retirement Community in Senior Planning Guide
- Just Down the Road in Altavista with Lynchburg Living Magazine
- Break Out of the Boardroom: 5 Types of Meetings that work Best Offsite with Lynchburg Business Magazine
- Who’s That Boss Lady? Women-Owned Businesses Expanding Here & U.S. with Shop Forest First
- Make It Count: Take Your Family Time to the Next Level with Central VA Family Guide
- Monique “Mobethatlady” Miller on how she pours passion into poetry and why she just listened to P!nk’s “Perfect” with Talk that Talk
- Lacroy “Atlas” Nixon on How to Be Original, Taking Notice of Your Journey, and Why He’s Starting a Poetry Club at Liberty University with Talk that Talk
- Take the Headache Out of Managing Meds with Lynchburg Living
- Blue Ridge Autism and Acheivement Center Giving Back Awards with Lynchburg Living
- Local Fair Renews Community Spirit with Amherst County Guidebook
- To Make Things Clear: New Cataract Treatment Surgery is Precise and Powerful with Lynchburg Living
- A Bright Future: CVVC Prepares a Solar Energy Workforce with Lynchburg Living
- Oops, I Forgot… with Central VA Bridal Guide
- Save Vs. Splurge with Central VA Bridal Guide
- The Ultimate Guide to Pre-Wedding Celebrations with Hitched
- Gram It! with Central VA Bridal Guide
- Academy Center for the Arts
- Algorhythm
- American Association of Airport Executives
- AutoNation
- Bank of the James
- CarFax
- Dodson Pest Control
- Endstation Theatre Company
- Friendly’s
- Humankind
- James T. Davis Paint and Design Center
- Liberty University
- Opportunity Lynchburg
- Papa John’s Pizza
- Patrick Henry Family Services
- Piedmont Eye Center
- Reline America, Inc
- Spearman Artisanry
- Southern Landscape Group
- The Listening, Inc.
- Virginia Arts Festival
- Vince Ellison (Iron Triangle Book)
- and more!
* Some clients excluded for confidentiality agreements.
- Content Editor (Website & Blog)
- The Listening, Inc.
- 2017 – 2020
- Volunteer
- Forest Baptist Church
- 2014 – Present
- Volunteer
- Riverviews Artspace
- 2016
- Rider and Volunteer
- MS 150
- 2008-2011
- Actor and Volunteer
- Kings Players
- 2006-2008
- Silver
- Educational Advertising Awards
- 2014
- Ad Team
- Liberty University
- 2008
- King’s Player of the Year Practicum Award
- Liberty University
- 2008
- Oratorical Contest, 2nd Place
- American Legion
- 2005