Social Marketing Theory
Not to be confused with social media marketing, Social Marketing Theory has the primary goal [...]
Closing the Knowledge Gap (Knowledge Gap Theory)
Nestled among related communication theories, Knowledge Gap Theory tries to address a severe inequality between [...]
The Science of Color in Branding
In our culture, color has meaning. That's the science of color in branding. Over the [...]
How to Make Your Sales Team Work With Your Marketing Team
Unifying your sales team and marketing team starts with communication. Currently, sales and marketing departments [...]
How to Talk about Creativity
I encounter creative people through artist interviews, lifestyle columns, and business profiles. As I put [...]
14 Important Words that You See in Marketing Materials
One of my pet peeves in the client review process is when someone does [...]
The Tumultuous Timeline Behind Kelloggs Cereal
The well-known Kelloggs cereal brand came from the work of not one — but two [...]
How Shopping Warped Around The Gruen Effect
The Gruen Effect (also called the Gruen Transfer) is a psychological phenomenon applied to shopping mall design. [...]
5 Tips to Get More Out of Your Marketing Team
If you want to get more out of your marketing team, look for ways that you can be a better partner.
This is Why Everyone is Suddenly Talking about Social Darwinism
#notdying4wallstreet brought the straw man of Social Darwinism back into the modern discussion. This time, [...]