Just Put Down the Thesaurus and Nobody Gets Hurt
You may refrain from ululating. This multifarious utilization of ill-placed declamation generates superfluous gregariousness. Many [...]
The Rule of Three
Friends, Romans, Countryman, the rule of three will diminish your blood, sweat, and tears as [...]
Shorter Sentences are Smarter Sentences
New writers often assume longer sentences signal a higher level of intelligence. They try to [...]
Does this ellipsis. . . make me look old?
I admit to my own affair with the ellipsis (. . . ). My infatuation [...]
Social Marketing Theory
Not to be confused with social media marketing, Social Marketing Theory has the primary goal [...]
Closing the Knowledge Gap (Knowledge Gap Theory)
Nestled among related communication theories, Knowledge Gap Theory tries to address a severe inequality between [...]
The Science of Color in Branding
In our culture, color has meaning. That's the science of color in branding. Over the [...]
How to Make Your Sales Team Work With Your Marketing Team
Unifying your sales team and marketing team starts with communication. Currently, sales and marketing departments [...]
How to Talk about Creativity
I encounter creative people through artist interviews, lifestyle columns, and business profiles. As I put [...]
14 Important Words that You See in Marketing Materials
One of my pet peeves in the client review process is when someone does [...]
