Shorter Sentences are Smarter Sentences
New writers often assume longer sentences signal a higher level of intelligence. They try to [...]
New writers often assume longer sentences signal a higher level of intelligence. They try to [...]
I admit to my own affair with the ellipsis (. . . ). My infatuation [...]
Not to be confused with social media marketing, Social Marketing Theory has the primary goal [...]
Nestled among related communication theories, Knowledge Gap Theory tries to address a severe inequality between [...]
In our culture, color has meaning. That's the science of color in branding. Over the [...]
Unifying your sales team and marketing team starts with communication. Currently, sales and marketing departments [...]
I encounter creative people through artist interviews, lifestyle columns, and business profiles. As I put [...]
One of my pet peeves in the client review process is when someone does [...]
The well-known Kelloggs cereal brand came from the work of not one — but two [...]
The Gruen Effect (also called the Gruen Transfer) is a psychological phenomenon applied to shopping mall design. [...]