As part of the pop-up store for Textured, I developed logos and a visual guide. These assets provided ongoing visual direction for the brand and campaign.


During the process, the client wasn’t sure what they wanted for the logo. So, I developed several different concepts for the first round of logo options.

In the end, the client opted for a variation of the last logo you see above. I created the variations, detailed the typography, colors and design elements. Additionally, I generated templates that both my team and the client could use to post on social media and eBlasts.