I generated materials for a “Pink and Red Sale” for Spearman Artisanry, a boutique in Downtown Lynchburg, VA. For this project, we discussed the sales concept — a discount on all items that were pink or red. I worked with the owner, Jannett Spearman, to select several items to photograph for the digital campaign. I photographed the items, arranging them in a flat lay that included her branding. She used these materials on her Facebook, website, and email marketing to promote her in-store sale.

Project Background

As a freelance client, I worked with Spearman Artisanry on several sales event marketing campaigns and supplied photography of their new inventory.