I’ll admit. Turquoise isn’t a color I reference often in projects for my Virginia advertising agency. I’m a little burnt out on the tone — after the surge in the 2010s. During that time, it was a trendy addition for the “pop” of color. For instance, a room would be designed in chocolate brown and turquoise would be added as a playful element. Later, Turquoise and Red filters flooded Instagram and most photo editing apps — creating high-constrast, bright visuals. Currently, color combinations are nuanced with an appreciation for careful layering of textures and tones.

Turquoise Pantone Color of the Year 2010

With this in mind, I’ve been thinking about the original reason Pantone picked Turquoise as the color of the year.

Combining the serene qualities of blue and the invigorating aspects of green, Turquoise inspires thoughts of soothing, tropical waters and a comforting escape from the everyday troubles of the world, while at the same time restoring our sense of wellbeing. – PANTONE


To bring it into the present, I like to add tones that focus on the natural and mystical qualities of the tone.

In many cultures, Turquoise is believed to be a protective talisman, a color of deep compassion and healing, and a color of faith and truth, inspired by water and sky. Through years of color word-association studies, we also find that to many people, Turquoise represents an escape, taking them to a tropical paradise that is pleasant and inviting – even if it is only a fantasy. – PANTONE

So, my color combinations focus on aligning with turquoise instead of making it a pop of color.

Color inspiration from a Virginia Advertising Agency Color inspiration from a Virginia Advertising Agency Color inspiration from a Virginia Advertising Agency Color inspiration from a Virginia Advertising Agency Color inspiration from a Virginia Advertising Agency

Color Inspo

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Jump over to my articles to find more inspiration. I regularly post about website design, color palettes, typography, and other marketing prompts. As inspiration strikes, I generate lifestyle or educational content for publications. Most of it focuses on small businesses, supporting local initiatives, creative inspiration, and communication or marketing theory. On my profiles, you’ll find creative inspiration for your small business.

Whether you work a side hustle or run a full-time LLC, your online presence will benefit from my experience. My articles highlight advice and ideas to attract your niche audience.

Virginia Advertising with Danielle

I am a writer first. I specialize in content-heavy websites, bringing together my 15 years of marketing background with my imaginative aesthetic. Most of the time, I optimize small business websites for search and social media. Through Verderame, LLC. I offer my services to small businesses who need assistance with their websites, content, and search engine optimization.

In 2023, I launched a boutique Virginia advertising agency under Verderame, LLC. And it’s all focused on retail. Our small team specializes in marketing services for makers, eStores, and retailers. We’re ready to maintain, manage, and promote your store on any platform including WordPress, Squarespace, Shopify, Square Online (Weebly), Comment Sold, Pinterest Shops, and Meta (Facebook/Instagram) Shops.

If you’re looking for marketing help, email me at danielle@theshopshop.co.