A quick roundup of paint company’s colors for 2024 reveals a trend toward blue. It’s not surprising in a year that is forecasted to be economically turbulent. Blue is a safe bet as one of the most popular colors for most people. Scroll through the colors below and find more inspiration in the color palettes I created to inspire graphic designers.
Minwax: Bay Blue
Source: https://www.minwax.com/en/wood-stain-color-guide/color-of-the-year/2024-coty
This relaxing mix of blue and green expands our connection to water and wellness, moving beyond the growth-focused greens of recent years for a wholly immersive color experience. It invites you to interpret design anew to create a home that’s authentically personal. – Mixwax

Glidden: Limitless
Source: https://www.glidden.com/color/color-families/yellows/limitless
A fresh, warm hue, that contains both the power of a primary color and the essence of a neutral. – Glidden

Dunn Edwards: Skipping Stones
Source: https://www.dunnedwards.com/colors/browser/det567/
…a calming blue hue with hints of green and gray. – Martha Stewart

Krylon: BlueBird
Source: https://www.krylon.com/en/colors/color-of-the-year/2024
This bold, yet pale-hued pastel creates a connection with blue spaces like those found in nature, harkening to feelings of floating in soothing ocean waves. – Ashley Banbury, Krylon Color Marketing Manager

Dutch Boy Paints: Ironside
Source: https://www.dutchboy.com/en/colors/color-of-the-year
This deep, comforting green is a richly dimensional hue that soothes and reassures. See how Ironside serves as the anchor of our three curated Trend palettes. – Dutch Boy Paints

Behr: Cracked Pepper
Source: https://www.behr.com/consumer/ColorDetailView/PPU18-1
The selection of Cracked Pepper can be seen in large part as the result of a careful consideration of data: For starters, Behr and the Home Depot, the paint brand’s exclusive retailer, noticed that Cracked Pepper was a top seller within Behr’s Designer Collection Palette from last year, a selection of 30 neutral and accent hues culled from designers’ top picks. And, a new survey of American homeowners conducted by the companies found that two-thirds of respondents felt that using black paint made an interior feel bold. – Architectural Digest

Sherwin Williams: Upward
Source: https://www.sherwin-williams.com/en-us/color/color-family/blue-paint-colors/sw6239-upward
The paint color, which is part of Sherwin-Williams’ anthology collection, has a range of complementary shades. While white is the obvious choice, homeowners can lean further into the coastal vibe by pairing Upward SW 6239 with a navy color or a soft pastel green. – Martha Stewart

Benjamin Moore: Blue Nova
Source: https://www.benjaminmoore.com/en-us/paint-colors/color-of-the-year-2024
Elevate the everyday and expand horizons through juxtaposed color that is sure to inspire. With Blue Nova leading the way, depth and intrigue are balanced by an undercurrent of reassurance. This alluring mid-tone features an enchanting duality, capturing the spotlight with endlessly classic appeal. – Benjamin Moore

Valpar: Renew Blue
Source: https://www.valspar.com/en/colors/color-of-the-year
Most of us are seeking an end to feeling overwhelmed – less stress, less information, less technology, fewer choices. Simplicity. Here, we can slow down and create the peaceful place we seek. – Valspar

Summer Color Ideas for Graphic Designers
Below are color combinations that I put together to inspire graphic designers. Who knows? Maybe you’ll see them in one of my upcoming design projects.
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I regularly post about website design, color palettes, typography, and other marketing prompts. As inspiration strikes, I generate lifestyle or educational content for publications. Most of it focuses on small businesses, supporting local initiatives, creative inspiration, and communication or marketing theory. On my profiles, you’ll find creative inspiration for your small business. Jump over to my articles to find more ideas from Graphic Designers.
Whether you work a side hustle or run a full-time LLC, your online presence will benefit from my experience. My articles highlight advice and ideas to attract your niche audience.
About Danielle Verderame
I am a writer first. I specialize in content-heavy websites, bringing together my 15 years of marketing background with my imaginative aesthetic. Most of the time, I optimize small business websites for search and social media. Through Verderame, LLC. I offer my services to small businesses who need assistance with their websites, content, and search engine optimization.
In 2023, I launched a boutique Lynchburg Marketing agency under Verderame, LLC. And it’s all focused on retail. Our small team specializes in marketing services for makers, eStores, and retailers. We’re ready to maintain, manage, and promote your store on any platform including WordPress, Squarespace, Shopify, Square Online (Weebly), Comment Sold, Pinterest Shops, and Meta (Facebook/Instagram) Shops.
If you’re looking for marketing help, email me at danielle@theshopshop.co.
