I’ve been banging away at my keyboard on The Shop Shop website — having recently split off my social media accounts and separated my agency site from this one. I’ve been working on how to transition for a while — as side hustle became full-time freelancing and then became an agency with multiple people. It’s taking a minute to get the brand together and I hadn’t quite separated the accounts until this fall.
I knew I wanted to have dedicated Facebook, Pinterest, and Instagram accounts for the Shop Shop so my team members could showcase their work and ideas too. The separate website leaves a better place to transition from my “portfolio” to a sampling of our work, content, and services.
But where does that leave my personal accounts? I guess a little neglected until I re-decide what I’m doing as just me.
It’s a little hard to say because I don’t have much bandwidth for anything besides The Shop Shop in this season. (All good things).
With that said, I’ve been invigorated and writing a lot. I know a lot of you subscribed when I was writing regularly about marketing over here (which I still intend to do). But, if you’ve missed the regular posts, here’s what else I’ve written in recent weeks.
Dunkin’s Halloween Campaign Brings Together Two Trending Social Media Strategies
Do I need to worry about my WordPress Site with the WP Engine Drama? A Quick Summary of the Feud
eStore Insights from Shopify’s Founder Tobias Lütke
What Starbuck’s Pumpkin Spice Latte Teaches Us About Limited Time Offers
Top Halloween Costume Pinterest Trends for 2024
Updates on our $500 Pinterest Giveaway Winner
Online Store Insights from Birchbox’s Founder Katia Beauchamp
Maple is the Top Fall Flavor But It Can’t Touch Pumpkin Spice’s Rep
Should you use AI generated text on your website?
Back to the Basics? The Cultural U-turn of the Pumpkin Spice Latte
Also, my newsletter The Drop is still one newsletter — whether you subscribe on this site or on theshopshop.co. It’s still just twice a year and focused on everything you need to run a successful online store.
