SEO

In the past, I've written about the rise and fall of pumpkin spice as the reigning autumn flavor. I like to check in on it annually, around September. It's part of my Fall 2021 SEO check in. This year, pumpkin spice appears to be on track for a similar performance to 2020 — slightly lower than the flavor trend's peak in 2014-2015. Comparing Fall Flavors — August 2021 Data from Google Trends This year, I decided to explore and compare popular fall flavors. My list is a bit arbitrary but, I decided to include: Maple (and maple donut) Hazelnut Cinnamon [...]

You can read a million articles about increasing traffic to your blog — without finding a single practical list. In short, it starts with solid content strategy. With millions of blogs on the internet, you will need to strategically target your niche audience. The tips below will help you create a strategy that will boost blog traffic over time. 1. Identify your Audience Although this may sound basic, you should take the time to identify your audience. Visualize your ideal reader and write down their interests. Keep this in front of you whenever you work on your blog to help [...]

A niche website focuses on a narrow group of people with common interests. From an SEO standpoint, a niche website can become a powerhouse when it offers visitors helpful content — answering questions or solving pain points. For the most part, these sites focus on user intent for search engine optimization (SEO). This creates a natural fit between audience and content. That’s great for SEO! Each of my SEO tips below uses the most current ideas for niche websites.  1. Run a Site Audit Before you start making tweaks to your SEO, start by running a site audit report. This [...]

I once had a website-build client who called with strange SEO questions. When I launched their website, we had done preliminary technical SEO. But, most of the website was not optimized because the client didn't want to pay for it. This client owned a large, local home improvement store. When I asked for specifics, he explained that he typed in "outdoor window shutters" and his website didn't show up. Recalling some of the site content, I asked if he even sold "outdoor window shutters" as a product. He did not. Nothing on his site related to "outdoor window shutters." He [...]