When Pantone first released Emerald as the color of the year for 2013, I was surprised at its vibrancy. In my mind, the tone is darker because my brain aligns with the lowlights of the gem. I see dark green satin or mossy, muddy tones. However, they selected a classic fashion jewel-tone version of Emerald — a series of colors that dominated fashion, beauty, and home design during the 2010s.

This particular shade of green looks almost preppy — somewhere between a Kate Spade Green and Kelly Green with a touch of blue.

Emerald: The Pantone Color of the Year 2013

There’s something a little bit schoolgirl and a little bit socialite about Emerald. It’s pretty without being sweet like pink or purple. The color can stand well on its own. But, it also complements similar jewel-inspired hues like sunshine yellow, amethyst, coral, and sapphire.

I also like it against earth tones — and so does the Pantone team.

The 2012 color of the year, PANTONE 17-1463 Tangerine Tango, a spirited reddish orange, provided the energy boost we needed to recharge and move forward. Emerald, a vivid verdant green, enhances our sense of well-being further by inspiring insight as well as promoting balance and harmony.

Most often associated with brilliant, precious gemstones, the perception of Emerald is sophisticated and luxurious. Since antiquity, this luminous, magnificent hue has been the color of beauty and new life in many cultures and religions. Also the color of growth, renewal and prosperity, no other color conveys regeneration more than green. For centuries, many countries have chosen green to represent healing and unity.

“The most abundant hue in nature, the human eye sees more green than any other color in the spectrum,” said Leatrice Eiseman, executive director of the Pantone Color Institute®. “As it has throughout history, multifaceted Emerald continues to sparkle and fascinate. Symbolically, Emerald brings a sense of clarity, renewal and rejuvenation, which is so important in today’s complex world. This powerful and universally-appealing tone translates easily to both fashion and home interiors.”

Explore this page. Find out more about this radiant jewel tone and its many applications in fashion, beauty, home décor and design. Dig deeper into the thinking and decision-making process that answers why, of the nearly infinite range of colors perceivable by the human eye, 17-5641 Emerald captured our attention, our imagination and our collective eye to become this year’s selection as the Pantone 2013 Color of the Year. – Pantone

 

They put together several color combinations inspired by their vision of emerald.

 

 

Color Ideas with Pantone’s Emerald

I put together my own color combinations for Emerald. I found myself thinking about retail advertising situations as I made them. The color seems ripe for a winter moment against tan and camel tones.

More Color Ideas

I put together a mood board to collect my thoughts about this bejeweled tone.

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About Danielle Verderame

I am a writer first. I specialize in content-heavy websites, bringing together my 15 years of marketing background with my imaginative aesthetic. Most of the time, I optimize small business websites for search and social media. Through Verderame, LLC. I offer my services to small businesses who need assistance with their websites, content, and search engine optimization.

In 2023, I launched a Lynchburg full service marketing agency under Verderame, LLC. And it’s all focused on retail. Our small team specializes in marketing services for makers, eStores, and retailers. We’re ready to maintain, manage, and promote your store on any platform including WordPress, Squarespace, Shopify, Square Online (Weebly), Comment Sold, Pinterest Shops, and Meta (Facebook/Instagram) Shops.

If you’re looking for marketing help, email me at danielle@theshopshop.co.