Get inspired with Pantone color ideas from my Virginia Advertising Group. In this post, we look at Ultra Violet from 2018.
Each year that Pantone announces their color of the year, I look for ways to use the tone in my client’s projects. I enjoyed the versatility of Ultra Violet — even though it’s a stand-out tone.
Ultra Violet Pantone Color of the Year 2018
Designers embraced this tone when it dropped. It was a fresh design choice— an androgynous blue-purple that was easy on the eyes without looking dull.
Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own. – Pantone
In color theory, purple is often associated with luxury and sophistication because it was historically rare. It’s not easily found in nature and thus, was scarce in early design. But, it also has a rich, magical quality. Overall, it’s sensual and a little mysterious. You often see it in spiritual and majestic designs.
Historically, there has been a mystical or spiritual quality attached to Ultra Violet. The color is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world. The use of purple-toned lighting in meditation spaces and other gathering places energizes the communities that gather there and inspire connection.- Pantone
People usually associate this color with authority and power or mysticism and creativity. Depending on the brightness of the hue, it can skew old or young. Lighter purples are playful while dark purples signal deeper emotions.
Brands should consider color trends when using the tone because purples can quickly appear dated.
With this in mind, Pantone developed several colorways. (SOURCE: Graphics and Text)
Purple Haze
Embodying calmness, a palette of hazy and smoky hues effortlessly commingle to create subtle blends and harmonies that are both timeless and time-honored.
Sitting side by side on the color wheel, this palette of like-minded hues with their spirited good humor and playful exuberance makes for easy and engaging color mixes.
Kindred Spirits
An unusual combination of show-stopping saturated color with rich and elegant earth tones creates an adventurous mood full of excitement and drama.
Invoking a sense of mystery, a palette of nature’s blues and greens, combined with the unconventional Ultra Violet and a Silver and Pale Gold metallic, exudes a quiet strength.
Drama Queen
Soft and warm, a subtle palette of natural and organic shades accented by a Frosted Almond metallic evokes reassurance and conveys a sense of calm and quiet.
Exploding with zest and energy, this palette of pure, unadulterated color which screams “look at me” comes together to create a bold statement with feelings of excitement and high voltage effects.
Intrigue
Emulating a desert sunset, this is a dramatic palette of brilliantly heightened warm shades that radiate resplendently across the early evening sky.
Inspired by the colors we see in our surroundings, a combination of soft and sweet pastels with an enchanting Ultra Violet and a deep, dark navy Astral Aura conjures up a summer garden in full bloom.
Ultra Violet Color Combinations
I put together several color combinations for Ultra Violet that don’t overwhelm with purpleness. They’re playful and fresh without veering into ultra-feminine palettes.
More Color Inspiration
If you’re interested in more color inspiration, follow me on My Pinterest account. I regularly create and save color combinations with hex codes. You can use them to inspire your design projects.
About Danielle Verderame
I am a writer first. I specialize in content-heavy websites, bringing together my 15 years of marketing background with my imaginative aesthetic. Most of the time, I optimize small business websites for search and social media, through Verderame, LLC. I offer my services to small businesses who need assistance with their websites, content, and search engine optimization.
In 2023, I launched a Virginia advertising group under Verderame, LLC. And it’s all focused on retail. Our small team specializes in marketing services for makers, eStores, and retailers. We’re ready to maintain, manage, and promote your store on any platform including WordPress, Squarespace, Shopify, Square Online (Weebly), Comment Sold, Pinterest Shops, and Meta (Facebook/Instagram) Shops. If you’re looking for marketing help, email me at danielle@theshopshop.co.
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Jump over to my articles to find more inspiration. I regularly post about my projects like website design, color palettes, typography, and other marketing prompts. As inspiration strikes, I generate lifestyle or educational content for publications. Most focus on small businesses, supporting local initiatives, creative inspiration, and communication or marketing theory. On my profiles, you’ll find creative inspiration for your small business.
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