We’re expecting a Barbie whiplash this summer — as the pendulum swings away from dopamine-inducing neons to subtler warm-weather tones. Don’t be shocked to find other playful colors like canary yellow and mossy green to jump ahead of the pervasive pink. Take a look through these new 2024 summer tones to inspire your graphic design projects.
Who What Wear Predicts Icy Blush
“…I think it’s safe to say that 2024 marks the decline of the hot-pink Barbie aesthetic that was so in demand last year. Instead, the pink we’ll all reach for is a shade we’re calling icy blush.” – ANNA LAPLACA, Who What Wear
House Beautiful Predicts Soothing Blues
“While there’s a collective yearning for warmth in color, don’t discount cool, calm blues.” – House Beautiful
Vogue Predicts Red & Khaki
“Another neutral that comes to life when paired with a pop of red is khaki. When trench coat weather comes around, crimson extras and basic black accessories might be the perfect partners.” – CHRISTINA HOLEVAS, Vogue
Veranda Predicts Lustrous Yellows and Oranges
“VERANDA is making our own prediction that radiant yellows and oranges will be the “it” shades for 2024. Our Color of the Year, Electric Amber, illustrates the luminous beauty that these two shades hold—especially when blended together. Inviting and captivating, electric amber shines in design when showcased in textiles, jewelry, and even gardens.” – SARAH DIMARCO, Veranda
Summer Color Ideas for Graphic Design Projects
Prepping for summer designs, I’ve put together several color combinations for The Shop Shop. Feel free to download for your artboards.
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Jump over to my articles to inspire your graphic design projects. I regularly post about website design, color palettes, typography, and other marketing prompts. As inspiration strikes, I generate lifestyle or educational content for publications. Most of it focuses on small businesses, supporting local initiatives, creative inspiration, and communication or marketing theory. On my profiles, you’ll find creative inspiration for your small business.
About Danielle Verderame
I am a writer first. I specialize in content-heavy websites, bringing together my 15 years of marketing background with my imaginative aesthetic. Most of the time, I optimize small business websites for search and social media. Through Verderame, LLC. I offer my services to small businesses who need assistance with their websites, content, and search engine optimization.
In 2023, I launched a boutique Lynchburg Marketing agency under Verderame, LLC. And it’s all focused on retail. Our small team specializes in marketing services for makers, eStores, and retailers. We’re ready to maintain, manage, and promote your store on any platform including WordPress, Squarespace, Shopify, Square Online (Weebly), Comment Sold, Pinterest Shops, and Meta (Facebook/Instagram) Shops.
If you’re looking for marketing help, email me at danielle@theshopshop.co.
