Beauty brands live in an intriguing intersection of function and frivolity. These have a purpose — enhancing ones appearance. But, they also have an intangible value — mood boosting fun. The well-known “lipstick effect” posits that women tend to buy more beauty products during economic recessions — because they’re sacrificing in other areas of their budget.

While the lipstick effect may not hold much sway in traditional economic circles, new data from global market tracking firm NPD Group finds sales of lipstick and other lip makeup grew 48% in first-quarter over previous year, more than twice as fast as other products in the beauty category. – With Recession Threatening, The Lipstick Effect Kicks In And Lipstick Sales Rise Pamela N. Danziger, Forbes

While this isn’t always the case, such as during the 2020 pandemic, the principle points toward a larger secret of women’s beauty products. Makeup products can be marketed as a “little luxury” to the everyday consumer.

How to Choose Fonts for Your Beauty Brand

To create strong brand identity for your beauty business, you must choose the right font. Your typography will convey your brand’s personality, set the tone for your messaging, and make a lasting impression on your audience. Here are some tips to help you choose the perfect font for your beauty brand:

  1. Understand Your Brand: Before selecting a font, take some time to define your brand’s personality, values, and target audience. Is your brand modern and sleek, or is it more soft and feminine? Understanding these aspects will help you narrow down your font choices.
  2. Consider Legibility: Legibility is crucial when it comes to choosing a font for your beauty brand. Make sure the font you choose is easy to read, especially when used in smaller sizes or on different backgrounds. Avoid overly decorative fonts that may be hard to decipher.
  3. Reflect Your Brand’s Identity: Your font choice should align with your brand’s identity. For example, if your brand is all about luxury and sophistication, you may want to choose a serif font. On the other hand, if your brand is more playful and youthful, a script font could be a better fit.

Remember, consistency is key when it comes to branding. Once you choose a font for your beauty brand, make sure to use it across all your marketing materials to create a cohesive and memorable brand image. By following these tips, you can select a font that not only captures the essence of your beauty brand but also resonates with your target audience.

24 Canva Font Combinations for Beauty Brands

As I put together these font combinations, I wanted a balance between luxury and fun. That’s the experience that draws people to try new beauty products.

Stay Inspired

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About Danielle and The Shop Shop

I am a writer first.  I specialize in content-heavy websites, bringing my 15 years of professional communication experience and my imaginative aesthetic to create a Virginia Marketing Agency. Most of the time, I optimize small business websites for search and social media to generate more traffic — and more sales.

As inspiration strikes, I generate lifestyle or educational content for publications. Most of it focuses on small businesses, supporting local initiatives, creative inspiration, and communication or marketing theory. See more inspiration in my articles.

Photography from past clients of The Shop Shop

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