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About Danielle

I am a writer first.  I specialize in content-heavy websites, bringing my 15 years of professional communication experience and my imaginative aesthetic to create a Virginia Marketing Agency. Most of the time, I optimize small business websites for search and social media to generate more traffic — and more sales.  As inspiration strikes, I generate lifestyle or educational content for publications. Most of it focuses on small businesses, supporting local initiatives, creative inspiration, and communication or marketing theory. 

Autumn Color Ideas from a Lynchburg Graphic Designer

By |2024-02-13T14:23:02-05:00July 29, 2024|Graphic & Print Design|

Each new season creates an opportunity to refresh your campaigns and try something new. This autumn, I'm drawing inspiration from the natural, rustic tones you can find in apple orchards. Aren't they lovely? Try these autumn color ideas from a Lynchburg graphic designer. Autumn Color Ideas from a Lynchburg Graphic Designer For this collection of colors, I sampled images that I took at a local, Virginia orchard. I love the range of tones from green to red. Combined with the soft browns and dusty sky blue hues, the result is very nostalgic with a touch of Americana. Stay in Touch [...]

What’s the connection between Charli XCX and Kamala Harris?

By |2024-07-25T11:18:24-04:00July 25, 2024|Graphic & Print Design|

It's been a brat summer, and maybe a brat green presidential race. I create these color roundups as I listen through artists' discography, — waiting to drop them at moments of relevance. What wasn't in my content calendar? Charli XCX's brat album influencing the aesthetic of Kamala Harris memes. kamala IS brat — Charli (@charli_xcx) July 22, 2024 Charli XCX said it. Kamala is brat. But, what does that mean? Right now, aesthetically, the lime green is just about as popular online as the enigmatic coconut and palm tree emojis (*insert Kamala signature cackle*). It explains why Kamala HQ updated [...]

Color Combinations Inspired by Stevie Nicks’ Album Covers

By |2024-06-19T11:30:44-04:00July 19, 2024|Graphic & Print Design|

That viral video about Stevie Nicks going to see Twilight in theatres and using the inspiration from that experience to develop a new album reminded me of her prolific songwriting career. As I listened through her solo discography, I enjoyed the thematic, otherworldly consistency of her music and aesthetic. The white witch left her mark on music with her ethereal voice and enthralling stage presence. So, I've put together color combinations inspired by Stevie Nicks' album cover art. As Stevie Nicks Although Fleetwood Mac has some amazing cover art, I stuck to Stevie Nicks' solo albums for this [...]

Creatives Say They’re Leaving Sticker Mule & What is Happening with Sticker Mule?

By |2024-07-16T14:51:45-04:00July 16, 2024|Graphic & Print Design|

Whenever a large news moment, in this case the Trump Rally Shooting on July 13, 2024, hits our cultural consciousness, the voices that weigh in via social media meet a turbulent climate. These moments often create stars as much as they send them tumbling into the rage machine. Over the weekend, Sticker Mule founder Anthony Constantino expressed support for Trump on X in light of the events.   Donald Trump was shot. I don’t care what your political views are but the hate for Trump and his supporters has gone too far. People are terrified to admit they support Trump. [...]

  • Cyndi Lauper's album cover art

Color Combinations inspired by Cyndi Lauper’s Album Cover Art

By |2024-06-13T09:06:20-04:00June 13, 2024|Graphic & Print Design|

Unsurprisingly, Cyndi Lauper's album cover art embodies the vibrant, playful persona of her music and stage presence. The bold tones often contain high-contrast red/blue combinations that are almost dissonant to the eyes. Although the prolific artist's career has spanned several decades, with an undeniably distinct sound, Cyndi Lauper's style is most synonymous with 80s alt or playful punk aesthetic. Her look is often referenced in any work affiliated with that time. The 1980s were a vibrant decade marked by bold colors, extravagant fashion, and a spirit of innovation. That visual rebellion permeated every aspect of culture, from music [...]

The Drop: A Twice-Yearly Newsletter from The Shop Shop

By |2024-05-21T13:07:06-04:00June 2, 2024|Content Marketing|

June 1 marked our first issue of The Drop — a twice-yearly newsletter from The Shop Shop. Staying inspired with marketing your business can sometimes feel like an uphill battle, especially in today's fast-paced and ever-changing landscape. However, maintaining a high level of creativity and enthusiasm is crucial for standing out in the competitive market. That's why we created The Drop. In The First Issue $500 Pinterest Giveaway New Lightroom Presets Keyword Checker Tool The Shop Shop's Articles from This Year Good Reads from Industry Leaders No sales pitches or PR recaps. Just tools to help you stay inspired. More [...]

Enter to Win $500 in Pinterest Ads

By |2024-05-21T11:43:47-04:00June 1, 2024|Uncategorized|

For the first time, The Shop Shop is having a giveaway. That's right. We're giving away $500 Pinterest Ad Spend to one lucky business. How to Enter Visit the giveaway page and fill out the form. Only one entry per participant. One winner will be selected. Contest ends July 31, 2024, 8am. Winner will be announced August 1, 2024. Giveaway Details Once a winner is selected, they will be notified via email. The winner’s package includes (1) Pinterest campaign with $500 adspend. Campaign will be set up, monitored and paid for by The Shop Shop. No purchase is necessary to [...]

The Drop June 2024

By |2024-07-16T15:20:53-04:00May 31, 2024|Content Marketing|

I don't believe in content for the sake of content (or writing as "we" when it's really, I - Danielle, who is talking). I've been writing on the web since long before content marketing was an industry and have always found inspiration online. Aspiring to publish similarly-valuable media pushes me to be selective in what I release and when I release it. Until now, I couldn't justify a round-up (even a twice-yearly one). What's changed? Consistency in both what I develop and what I reference. I find myself talking about the same topics (retail marketing inspiration) to the same kind [...]

20 Canva Fonts for Boho Designs

By |2024-03-28T18:08:28-04:00May 28, 2024|Graphic & Print Design|

When it comes to capturing the essence of bohemian (boho) design in any project, selecting the right fonts is as crucial. Your choice of colors, textures, and elements define this uniquely eclectic and artistic style. Boho design, known for its reliance on nature, adventures, and a free-spirited aesthetic, demands fonts that embody these characteristics. Here are some essential tips for choosing Canva fonts for boho designs, ensuring they resonate with authenticity and creativity. How to Pick Boho Fonts First and foremost, understand the spirit of boho design. It's all about an effortless blend of vintage and ethnic influences, mixed with [...]

Color Palettes Inspired by Enya’s Album Cover Art

By |2024-05-27T11:23:58-04:00May 27, 2024|Graphic & Print Design|

Enya's music is well known for its drama and romance — something her album cover art conveys. Looking at the designs,  you know exactly what to expect from the songs. If you dissect the designs, all use whimsical fonts, dramatic photography techniques, and classic, theatrical colors. This aligns her work visually with the sound — a perfect match for the eyes and ears. How Color Theory Can Create Romance Color theory is a fundamental aspect of graphic design that significantly influences how a design is perceived and the message it conveys. At its core, color theory is a set of [...]

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