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About Danielle

I am a writer first.  I specialize in content-heavy websites, bringing my 15 years of professional communication experience and my imaginative aesthetic to create a Virginia Marketing Agency. Most of the time, I optimize small business websites for search and social media to generate more traffic — and more sales.  As inspiration strikes, I generate lifestyle or educational content for publications. Most of it focuses on small businesses, supporting local initiatives, creative inspiration, and communication or marketing theory. 
  • Retouched Image of a peach

Sunny Color Combinations for Your Website Theme

By |2021-07-03T11:09:24-04:00July 3, 2021|Graphic & Print Design|

I became fixated on sunny colors after my recent trip to the beach. Often, we think of warm, golden tones like a creamy yellow or bright orange. However, every shade has a summery tone, and those complex combinations can create the feeling of summer. Just think about how tree-filtered sunshine rests on a picnic blanket during the summer afternoon. Those tones create warm color combinations for your website theme. Inspired Color Combinations for Your Website Theme Each of these color combinations is inspired by the sun. I challenged myself to stay away from obvious orange and yellow tones. This creates [...]

  • Fourth of July Graphic

Independence Day Sales Event (Free Graphics)

By |2021-03-26T19:20:01-04:00June 15, 2021|Graphic & Print Design|

The weekend prior to the Fourth of July has become well-established as a shopping weekend. Shoppers know that sales will focus on outdoor activities, travel, and summer clothing. Your Independence Day Sales Event should fall in line with summertime consumer behaviors. Popular Motifs If you're looking up ideas for Independence Day graphics, the following motifs are popular. Fireworks Cookouts Lightening Bugs Camping Sunsets American Flag Red, White, and Blue They create a quick visual link to the holiday. Ideally, you want to evoke feelings of warmth, family, and patriotism. It's a fun, celebratory holiday — traditionally with higher street traffic [...]

  • Hunting for treasure in the sand

8 Toddler Activities: Things to do with Your Toddler This Summer

By |2021-06-08T09:42:00-04:00June 8, 2021|Lifestyle & Aesthetic|

My flexible work schedule provides me with precious stretches of time to play with my toddler during the summer. He's an active boy and we love to go outside. I find that these toddler activities free up my own creativity. They stretch my mind and make me see the world in a new light. Toddler Activities for Summertime In the summer, I prefer activities that get us outside. This makes it easier to avoid screen time. Also, it teaches my son to enjoy the natural world. It definitely makes me see things through new eyes each time we are together. [...]

The Most Helpful Online Store Features

By |2024-03-28T08:58:43-04:00June 5, 2021|Web Content & Design|

Product Photos from The Shop Shop Whenever I am putting together a wireframe for an online store, I design with the customer in mind. The most helpful online store features encourage customers to navigate through the shop seamlessly. Cart and Coupons Obviously, your online store needs a cart. The actual "view cart" button should be featured prominently in the upper righthand corner of your website. Most websites place it in the area and customers expect this location. Also, you need to place a "my account" link in a secondary menu or the footer. People need this to manage their cart [...]

5 Questions I Ask as a Web Designer in Lynchburg VA

By |2024-03-28T13:26:06-04:00June 4, 2021|Web Content & Design|

Whenever a potential client asks me for an estimate, I ask a few key questions. We discuss these before design details because it helps me understand the goals for their website. Most of the time, they catch people a little off-guard. Usually, they've seen my work and just want to know how much it would cost to "get the same thing" as another client. However, that can lead to an inaccurate estimate because function matters just as much as design. Below are the first questions I ask as a web designer in Lynchburg, VA. Do you offer a product or [...]

  • Floral Symbolism in Ophelia Paintings

Death and Water Lilies: The Floral Symbolism of Drowning Ophelia

By |2021-09-27T14:37:27-04:00June 2, 2021|Graphic & Print Design|

As I studied water lilies as the flower of the month for July, I recalled the image of Ophelia drowning in the river. These lilies engulf her water-logged dress and pull her down into dark water. My research proved that my mind's image amalgamated Waterhouse and Millais. Representing both innocence and grief, water lilies bookend the motif of a beautiful, drowning young woman. In each visual depiction of her final moments, floral symbolism emphasizes the tragedy of her demise. Melancholia Film Starring Kristen Dunst Many cultures connect these blooms to sexuality (from purity to fertility). Indeed, the root [...]

How To: Google Adwords Optimization Guide

By |2023-07-18T11:46:29-04:00June 1, 2021|Content Marketing|

Conversions! Marketers build landing pages that single goal. Sometimes, this focuses on call tracking or product sales. In this Google Adwords Optimization Guide, I'm focusing on form submissions.  Your form could feature a variety of offers. For example, many businesses use a free ebook download or a newsletter subscription. When users fill out the form, they give you their contact information. Then, you can target them with offers in the future. However, many businesses struggle to get any responses on their forms.  The main reason: You may be setting up your form, ads, and tracking wrong. Check your plan against [...]

Social Marketing Theory

By |2021-02-04T02:02:50-05:00May 29, 2021|Communication Theory|

Not to be confused with social media marketing, Social Marketing Theory has the primary goal of "social good." This contrasts most marketing which has a "financial" motive. Related topics often include public health, or behavioral changes. This large industry applies many commercial marketing practices to non-commercial goals. Theory Overview Combining several related theories, Social Marketing Theory focuses on how to promote socially-valuable information. Social and welfare organizations use these to either boost or discourage behavior. The theory creates a framework to design, launch, and evaluate information campaigns. Campaigns identify the target audience based on the behavior the group is trying [...]

  • bullet journaling pages

What the H

By |2021-04-28T21:28:26-04:00May 28, 2021|Lifestyle & Aesthetic|

I can't remember the campaign exactly. I remember the client; he had colorful, printed socks. The kind of socks men wore with staid suits to signal they were something more than a staid suit. Now, they all try to grow mustaches. I remember the smell in that conference room, stale coffee, and acrid cologne. I breathed shallow breaths and tried not to think about how much I didn't want to be there. I hated that particular account because of what it could have been. I was half-heartedly pitching a beautiful-looking ad with seriously dull copy. It often goes that way. [...]

  • honeysuckle design postcard

Honeysuckle Daydreams

By |2021-09-27T14:36:47-04:00May 22, 2021|Lifestyle & Aesthetic|

When I choose my dreams, I often go to the bay in New Jersey where I grew up. I sit on a white concrete bench, embedded with grey planks that match the salt-washed boardwalk. Along the boardwalk cement barriers rise knee-high and often embedded with posts or rocks, to keep the soft, sandy yards from spilling forward during hurricane season. They're chunky and the flecks of sand and stone sparkle as the sun rises and sets. It smells like honeysuckle because the vines grow over the walls and benches. Honeysuckle creates the mildest of floral scents, close to nothing beside the [...]

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