Content Marketing

Marketing materials always benefit from quotes, especially when they capture heart.

Every marketing campaign needs a goal. Otherwise, you won’t be able to measure the success of your project. Yet, it’s not unusual for clients to answer me with a *shrug* when I ask, “What’s your campaign goal?” The reason? They aren’t sure what to ask for. Most of the time, people are used to paying for advertising buys and creative assets without a strategy. They are sold on vague “results” — not estimated metrics. Other times, the client isn’t sure what to reasonably expect. They are hoping for a successful campaign but, not sure how the activities will turn into [...]

The Amherst County Fair will always have a special place in my heart.

From childhood, we are told that fingerprints make us distinct. Do you know how we first started using fingerprints to differentiate people? In 1903, a man named Will West arrived at Leavenworth Penitentiary to serve out his sentence. At intake, officials were confused because they already had a Will West in custody that matched that man’s description. The two men looked very much alike, although they said they weren’t related. At that time, the Bertillon System used bone measurements to differentiate people. But, that system also confirmed they were a match. The only way they could be told apart was by [...]

As part of a content marketing strategy, a business blog requires the same thoughtful content creation as any other medium.

Each time I schedule an interview for an article, I aim to gather quality material as quickly as possible. It’s practical for both myself and the subject. Also, features tend to have deadlines that necessitate efficiency. My interview with spoken word artist Lacroy Nixon benefitted from this model. How to Research the Subject I research my subject before we meet. I check out their social media profiles, their website and try to find any other articles written about them. If they’ve published their own material, I review it. Most of the time, the same narratives arise in most of the [...]

I’ve worked with this publisher, Dan Curran, on several articles and several different publications. For this list of non profit organizations we aimed to include as many organizations as possible. To find the groups, we worked through several different resources, including talking to people in the community. Click to Read Then, I interviewed each of the organizations over phone and email. Additionally, I pulled some statistics on volunteerism — comparing the state with national averages. You can read the full article at The Amherst County Guidebook or below. Amherst County: Where We Value Our Volunteers & Their Work Originally published in the [...]

During our interview, Betham explained that she had the idea for her business for several years before she actually started it.

It was a new experience for me — calling the day before an interview to see if my subjects wanted to meet. The Coronavirus situation had escalated quickly and I wasn’t certain of the safest way to proceed for the health of my subjects. The Harveys were glad to meet with me for this Ivy Hill Story. We maintained physical space while still building rapport. I have a feeling they’re still waving at neighbors and shouting greetings across their lawn to dog walkers today. Meet Your Neighbors: Bob and Brenda Harvey Originally Published in Life in the Ivy [...]

  Whether you have a brick-and-mortar shop or sell exclusively online, several key marketing principles can help you build a retail website that makes customers buy. The process starts by understanding how to sell online versus in person. Once you understand the philosophy behind selling, you can anticipate your ideal customer’s behavior and create a retail website that leads to more sales. In This Article 1. How to Sell Online Vs. In Person2.How to Build Website Content that Makes Customers Buy3.How to Optimize an Existing Retail Website for More Sales You may notice that I’m not endorsing a particular type [...]