Web Content & Design

I want all my clients to love their online store as much as a physical storefront. Their site should be beautiful, easy-to-manage, and reflect the same feeling as their brick-and-mortar shop. All of my online store tips grow from this mindset. My Top Online Store Tips If I can concentrate my advice down to a few key tips, I suggest creating a solid inventory management strategy, investing in your listings, and promoting your store on a quarterly schedule. These practical ideas allow you to get attractive, eyecatching content into your store website on a regular schedule. That's important to keep [...]

As I help my clients sell their products online, I find ways to help them increase their profits by lowering their expenses, expanding their reach, and creating reusable assets. In the cluttered online shopping environment, small shops must use these tactics to compete with larger stores. My top tips to sell online help small, local stores lower their costs and boost their visibility. Tips to Sell Online Whenever you sell an item on your website, the sales price reflects several numbers, including the overhead for managing your website. Ideally, that cost of managing your product listings in your eStore is [...]

My vision for every eStore I design — something striking that the customer will adore. This requires digging deep into the shop's brand to develop an experience that draws their customer deep into the pages and products. These eStore tips will help you design a better website. eStore Tips & Ideas Before I start a wireframe, I walk my clients through the process of planning their content. It's kind of the opposite of how many websites are created. Many people select a pre-made theme that they find visually appealing. Then, they try to collect images and text that will fit [...]

After you've polished your shelves and shined your display cases, you feel like your store looks beautiful. All the products were hand-selected by you — placed perfectly into your store. You can feel that same sense of contentment when you develop your Lynchburg eStore. Tips for Your Lynchburg eStore In your Lynchburg eStore, you can recreate the feeling of your physical location by taking a few key factors into consideration. Audience Lynchburg's demographics vary greatly across a very small area. If you include the surrounding towns like Forest, Madison Heights, AltaVista, and Amherst you can actually pull a large, local [...]