Recently, I updated the focus of my About page from me to we. As my projects have grown over the past six years, I’ve found myself working with the same people over and over again. Everyone has been with me for well over a year, and a few for several years. Now that I’m starting to add projects to my portfolio that we worked on together, I wanted to make sure I can include my team members in that story.

For years, I’ve specialized in content-heavy websites (SEO) and marketing campaigns— working quietly by referrals and subcontracting. As my client list grew and my team alongside it, I found that my (not-very-creatively-named) Verderame,LLC actually needed an actual brand. My team had grown to five people and we needed a name. So, I soft-launched The Shop Shop in Summer 2023.

How it Started

In 2018, I formalized my marketing agency by forming Verderame, LLC. in Lynchburg, Virginia. Typically, I work with clients that are located in Central Virginia or have ties to the area. I found my team the same way. These are individuals I met through personal connections — and I’ve collaborated with each team member for several years.

What is The Shop Shop?

In 2023, I launched The Shop Shop under Verderame, LLC. And it’s all focused on retail. Our small team specializes in marketing services for makers, eStores, and retailers. We’re ready to maintain, manage, and promote your store on any platform including WordPress, Squarespace, Shopify, Square Online (Weebly), Comment Sold, Pinterest Shops, and Meta (Facebook/Instagram) Shops. In short, we find the customers.

Who We Are

Rachel K.

When I met Rachel, I was excited to find a graphic designer who enjoyed illustration. Custom illustrations are a core part of my brand and always pop up in my projects. So, working with Rachel helps me expand these offerings. When we work together on projects, we have double the bandwidth for drawing — making for very custom designs without sacrificing the timeline.

Jess

I noticed Jess’s attention to detail when we worked together on a project where I was subcontracting. As soon as I needed someone to help me with campaigns, especially social media, I asked her to join me. We’ve worked on countless campaigns over several years

Rachel L

I found Rachel early in her marketing career — as someone who could assist me with data entry and content uploads. As we’ve worked together, I’ve trained her to help with campaigns and large projects. She often accompanies me for client meetings and photoshoots — where her presence from the beginning of the project is helpful. She has a strong writing voice and quickly adapts messages to target audiences.

Lynn

I never thought my mom would be working with me at The Shop Shop but, she’s an invaluable, reliable team member. My mom’s journey to working with me started as the business was growing and needed reliable part-time help. She had been working as an account coordinator for a graphic designer for several years and knew a lot about my business from talking to me. As I brought her in to help with content uploads and formatting, I also noticed a proficiency in technical SEO work. So, I’ve trained Lynn to assist me on big website projects — especially when we’re optimizing for search engines.

Me

In a practical sense, I’m the main marketing strategist and website developer for all the projects at The Shop Shop. I talk a lot about myself throughout the site. So, I won’t repeat my story right now. It’s my name on the LLC and I’m making it happen every day.

Working with Us

Working with us is simple. We visit in person or schedule phone calls to discuss your projects. My team members are all locally-based and we work together closely. We make sure your products are online and ready to sell.

And you can get back to the parts of your business that you love.