verderamade

About Danielle

I am a writer first.  I specialize in content-heavy websites, bringing my 15 years of professional communication experience and my imaginative aesthetic to create a Virginia Marketing Agency. Most of the time, I optimize small business websites for search and social media to generate more traffic — and more sales.  As inspiration strikes, I generate lifestyle or educational content for publications. Most of it focuses on small businesses, supporting local initiatives, creative inspiration, and communication or marketing theory. 

20 Canva Fonts for Feminine Brands

By |2024-03-28T17:42:56-04:00March 28, 2024|Graphic & Print Design|

In the vast and intricate world of design, typography holds a special place. Font choices influence how we perceive and interact with text. Within this realm, "feminine typography" emerges, weaving together aesthetics and cultural perceptions to create a unique visual language. But what exactly makes typography feminine? It's an intricate blend of style, context, and emotional resonance that transcends mere font selection, delving into the heart of visual communication. That's an important distinction when searching for Canva fonts for feminine brands. What Makes a Font Feminine? Feminine typography is often characterized by its elegance, fluidity, and expressiveness. Feminine fonts feature [...]

24 Canva Fonts for Clothing Brands

By |2024-03-26T14:47:12-04:00March 26, 2024|Graphic & Print Design|

The right font not only communicates the essence of your brand but conveys your message clearly and effectively. In this blog post, we'll guide you through the process of choosing a font that not only aligns with your brand's personality but also appeals to your intended market. If you are choosing canva fonts for clothing brands, this post will inspire you. How to Choose a Font for a Clothing Brand Selecting the perfect font for your clothing brand matters beyond aesthetics. It's a crucial decision that can significantly influence your brand's identity. It impacts how your design resonates with your [...]

  • Yoko Ono Album Cover Art with Color Palettes

I listened to Yoko Ono’s discography and created color palettes from her album covers

By |2024-03-22T18:20:00-04:00March 22, 2024|Graphic & Print Design|

“Each time we don't say what we wanna say, we're dying.” ― Yoko Ono As a figure of artistic subversion and mainstream derision, I've always found Yoko Ono fascinating. In particular, I recall a small interaction with her on the early internet (which I didn't screencap because it was 2009 or 2010 — and who would think to do such a thing?). At the time, she had created a website full of poetry and invited interactions with it. She actually responded to my comment — with something so incomprehensible that I believed it was probably her and not a website [...]

24 Canva Fonts for Beauty Brands

By |2024-03-22T18:18:54-04:00March 22, 2024|Graphic & Print Design|

Beauty brands live in an intriguing intersection of function and frivolity. These have a purpose — enhancing ones appearance. But, they also have an intangible value — mood boosting fun. The well-known "lipstick effect" posits that women tend to buy more beauty products during economic recessions — because they're sacrificing in other areas of their budget. While the lipstick effect may not hold much sway in traditional economic circles, new data from global market tracking firm NPD Group finds sales of lipstick and other lip makeup grew 48% in first-quarter over previous year, more than twice as fast as other [...]

  • Brand Colors Infographic

I graphed the the logos of Fortune 500 companies by color and Wizard Pins copied me without credit

By |2024-03-19T12:45:16-04:00March 19, 2024|Lifestyle & Aesthetic|

Today, I woke up to a graph on Reddit that showed similar information to one of my most popular articles on this website (from 2019). Clicking through to the linked website for Wizard Pins, that their supporting information mirrored my own, original research. Wizard Pins Article: https://wizardpins.com/blogs/education/colors-ranked-by-how-many-fortune-500-logos-they-appear-in My Articles:  https://verderamade.com/2019/12/05/the-most-common-logo-colors/ https://verderamade.com/2021/03/18/the-science-of-color-in-branding/ Here's Wizard Pin's Chart: Here's My Chart: Here's Wizard Pin's Color Graph: Here's My Color Graph: Wizard Pin's Article provides similar information about color theory to my articles. Here's one example: Wizard Pin Article If you are interested in designing a logo and want to imbue it with psychological [...]

Coffee Mornings and Tea Evenings

By |2024-03-17T12:39:20-04:00March 17, 2024|Lifestyle & Aesthetic|

As the laziest of food preparers, I have abominable drink-making habits. I make my coffee by simply pouring straight from my Mr. Coffee carafe into my chipped mug. I drop a dash of flavored creamer in the top. I don't bother to stir. The end result? Literal clouds in my coffee. The top is cloyingly sweet. The dregs are bitter. From top to bottom, the drinking experience gets harder. Many of my days feel like this. Nothing particularly bad wakes me up. I don't have an infant anymore and I have a job that I don't hate. Two things that [...]

Daffodil Flower Meaning

By |2023-06-27T11:39:42-04:00March 1, 2024|Lifestyle & Aesthetic|

As the birth flower for March, I tend to under-appreciate the daffodil flower meaning. I would never name them as a favorite. Yet, I am always excited when I see the bulbs poking up. As someone who has moved through rentals over the years, unexpected daffodils offer homey delight. In my current home, my first house, I was again surprised and pleased to see a pile of white and yellow daffodils crop up along the treeline in spring. They're simple and a little bit silly with their trumpet shape. I always pick them and they drape beautifully out of wide-mouth [...]

February 2024 Update

By |2024-03-01T09:09:07-05:00March 1, 2024|Lifestyle & Aesthetic|

I started writing this post at the beginning of February — is that an affirmation or a manifestation? Regardless, it kept me focused on how to make the most of the 29 days before me. As quickly as I planned it, it seemed to pass. Back to Heath and Happiness Looming on the calendar, I was waiting on February medical tests to confirm that my November health issue wouldn't return. I'm pleased to say, that I'm back to normal — and in the gym gaining back some of that lost muscle. Talking about this challenge made me feel vulnerable. As [...]

I listened to OutKast’s Discography and created color palettes from their album covers.

By |2024-02-29T13:34:52-05:00February 29, 2024|Graphic & Print Design|

I listened to OutKast's Discography and created color palettes from their album covers. Their first few covers were colorful and cartoonish. Later, their colors were more true-to-life and restrained. For the most part, the art has unexpected pops of color that are perfect for fun designs. Stay inspired with these color combinations from a Virginia Web Developer. OutKast's Discography These are the songs I added to my playlist. Southernplayalisticadillacmuzik (1994) Funky Ride Cumblin' ERb ATLiens (1996) Mainstream Millennium Aquemini (1998) Rosa Parks Synthesizer Stankonia (2000) Ms. Jackson Speakerboxxx/The Love Below (2003) Bowtie Love Hater Dracula's Wedding Take Off Your Cool Idlewild (2006) Idlewild Blue Call the [...]

Embrace the Vibrancy: How to Use Summer Colors in Your Marketing Projects

By |2024-02-29T09:25:44-05:00February 29, 2024|Graphic & Print Design|

As the warm breeze of summer approaches, it's the perfect time to infuse your marketing projects with the vibrant and energetic colors of the season. Utilizing summer colors in your marketing materials can evoke feelings of joy, freshness, and excitement among your audience. Stay inspired with summer color ideas from a local marketing agency. Summer Color Inspo Here are some tips on how to effectively incorporate summer hues into your marketing strategies. First and foremost, consider the psychology behind colors. For instance, bright shades like sunny yellow can convey optimism and happiness, while cool blues and greens evoke a sense [...]

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