The changing season is a sensible time to touch them up and swap out the lighter linens for warm ones. I use my bullet journal to outline all these cleaning tasks — including running to the laundromat for my large duvet inserts.
The Gruen Effect (also called the Gruen Transfer) is a psychological phenomenon applied to shopping mall design. It’s named after the Austrian architect, Victor Gruen, who believed good store design started with the customer’s experience. Initially, Gruen deliberately constructed malls for efficiency, creating a sense of safety, and using a familiar flow. He discouraged confusing store layouts. Over time, his designs were intentionally reversed to disorient customers — creating the opposite effect and leading to impulse purchases. The Shopping Spectacle From the moment a customer enters a shopping mall or even a store, they must instinctively navigate the floor layout. Store owners [...]
Essentially, you run a campaign that creates engagement. Then, you can invite those people to “Like” and “Follow” your page.
If you want to get more out of your marketing team, look for ways that you can be a better partner.
I was drawn to this direct mail project for two reasons. First, I enjoy projects where I can assist other women. I came alongside a young woman who wants to get involved in her community. Second, I’ve never done a strictly political project. So, I stretched my knowledge and did a little research to make sure we included all the proper disclosures. Project Summary Veronica was running for National delegate at the 6th District Republican Convention. She got in touch with me through a referral. This project started as a direct mail campaign and continued to include an email blast and campaign [...]
Tips to Celebrate When You're Short on Square Feet My first place was 400 square feet and I loved it. Ten years later, married with a child, I’ve upgraded to a voluminous 742 square feet. You can’t call my place a tiny home (those are under 500 square feet) but, it’s less than half the size of the average American house. And I still love it! Why? I’ve found that a little home allows me to live large. The simplicity leaves more room for creative pursuits. To restructure that old adage, “The less things you own, the less things own [...]
Bright orange or apple red may seem like obvious choices. But there are so many browns, blues, and greens — even pinks — to bring to your autumn designs.
Even though there are few fonts as perfect as Helvetica Neue, Halloween designs may inspire your search for a quirky font.
Marketing materials always benefit from quotes, especially when they capture heart.
The Amherst County Fair will always have a special place in my heart.
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