Tips & Inspo

  • Downtown Lynchburg Shopping

How to Build a Retail Website that Makes Customers Buy

By |2024-03-28T14:42:17-04:00May 1, 2020|Content Marketing|

  Whether you have a brick-and-mortar shop or sell exclusively online, several key marketing principles can help you build a retail website that makes customers buy. The process starts by understanding how to sell online versus in person. Once you understand the philosophy behind selling, you can anticipate your ideal customer’s behavior and create a retail website that leads to more sales. In This Article 1. How to Sell Online Vs. In Person2.How to Build Website Content that Makes Customers Buy3.How to Optimize an Existing Retail Website for More Sales You may notice that I’m not endorsing a particular type [...]

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Creative Interview Questions

By |2021-04-07T15:49:27-04:00May 1, 2020|Content Marketing|

Whenever I attend an event for The Listening, Inc. I collect names of people who we can profile for artist interviews. Similar organizations send out surveys — a list of creative interview questions that they want the artist to fill out. They ask questions like “What inspires you?” and the answers sound like, well, exactly the answers you expect. To put together my questions, I start by researching the artist’s body of work. Often, I notice themes that the artist has been unintentionally exploring for some time. These conversations also leave room for smart follow-up questions. They give me a [...]

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Solutions for Workplace Conflict

By |2021-04-07T16:14:55-04:00May 1, 2020|Communication Theory|

Out of all my higher education projects, I’ve referenced the studies in this paper most frequently. I suppose the topic of workplace conflict has been the most relevant for me, both as a manager and as a subordinate. “Organizational culture is important to managers and employees because they spend, on average, 2080 hours per year (minus vacation hours and holidays) in their place of work” MYERS AND PATTEN My original study reviewed a variety of methods a manager may use to detect the source of workplace conflict and eradicate damaging alliances in the workplace. This was important to me, as [...]

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How I Interview Women About Their Art

By |2021-04-07T16:17:26-04:00May 1, 2020|Communication Theory|

Whenever I have a chance to interview women about their artistic process, I build my questions around resetting expectations. Often, women in art get the fluffy questions. Who inspired you? As a woman… Who would you like to thank? Instead, I start at the beginning — letting my subject tell her story. This allows her to lead me through her journey as an artist. It breaks away from the assumptions and brings her voice to the forefront. Monique “Mobethatlady” Miller on how she pours passion into poetry and why she just listened to P!nk’s “Perfect” Originally published at Talk That Talk When [...]

  • Mood Management Theory Graphic

This is Why You Watch Slime Videos When You’re Stressed Out.

By |2021-04-07T18:17:06-04:00April 1, 2020|Communication Theory|

Go to Buzzfeed, Instagram’s trending stories, or any popular YouTube channel and you can quickly find ASMR videos of moments that make people comment, “…so satisfying.” You’ll see hands stretching slime or clay pots spinning on wheels. Paint pours onto canvas. Fires timelapse across sculptures made of matches. I really noticed the monetization of this phenomenon in 2017. Our country had (for better or worse), just made it through a grueling election process full of fearful commentary, shrill talking heads, and ugly stories in “trending columns.” There were these moments of reprieve — swirling videos of color and calm — [...]

  • COVID-19 Graphic

Fact VS. Fake: Your Guide to Cornavirus (COVID-19) Content

By |2021-01-31T00:42:40-05:00April 1, 2020|Communication Theory|

Misinformation about coronavirus (COVID-19) is spreading just like the disease. False “facts,” conspiracy theories, and bad advice pass from person-to-person with each repost. Let’s quarantine the worst misinformation websites and social media profiles. In This Article Coronavirus (COVID-19) Misinformation RoundupHow to Spot MisinformationUnderstand the IncentiveHow They Manipulate YouVerify from Multiple SourcesWays to Help The following information details the most popular misinformation about coronavirus, followed by tips on how to stop spreading fake “facts.” Coronavirus (COVID-19) Misinformation Roundup People claiming to be medical professionals, possess “insider information,” or post as “Eye-witnesses,” are flooding social media feeds. They don’t hold up to [...]

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Interviewing Artist Najee Koncept

By |2021-04-14T14:20:04-04:00April 1, 2020|Content Marketing|

I expect this isn’t the last I’ll be hearing about Najee.  Interviewing artist Najee Koncept gave me a chance to see his dedication to rising up the charts. Same-Day Screenshot When I put together articles, social media is a crapshoot. Sometimes, the publication and the subject are savvy — sharing the story with their own audiences and adding layers of relevance or meaning. Others do nothing — or put together a post that is worse than nothing. Najee gets it. Those hard-hitting discussions (suicide, authenticity, Billie Eilish’s scandal) produce quotes that make people look up and say something. Artist Interview: [...]

  • Ivy Hill Article - Ivy Hill Golf Course Photography

Maybe the Hills Grew at Ivy Hill Golf Course

By |2021-04-14T15:44:57-04:00March 1, 2020|Content Marketing|

Although the Heilmans had recently moved into the townhomes on Ivy Lake on Ivy Hill Golf Course, we walked through Lynchburg history. They had lived in the area for several years before they moved away — only to move back. For me, it was a stressful situation. The COVID-19 shutdown regulations were constantly changing so, I wore a facemask during the interview for everyone’s comfort. I found the cloth distracting and claustrophobic. Thankfully, the mood didn’t translate into my images from the day. Meet Your Neighbors: Jerry and Rose Heilman  Originally Published in Life in the Ivy Jerry and [...]

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