Tips & Inspo

I generated materials for a “Pink and Red Sale” for Spearman Artisanry, a boutique in Downtown Lynchburg, VA. For this project, we discussed the sales concept — a discount on all items that were pink or red. I worked with the owner, Jannett Spearman, to select several items to photograph for the digital campaign. I photographed the items, arranging them in a flat lay that included her branding. She used these materials on her Facebook, website, and email marketing to promote her in-store sale.     Project Background As a freelance client, I worked with Spearman Artisanry on [...]

I specialize in finding new ways to approach old problems. Boring team meetings are a given at most companies. So are lackluster event spaces. To write an article that paired everyone’s least favorite type of work activity with an awareness of local event spaces, I put together a creative list. Break Out of the Boardroom: 5 Types of Meetings that Work Best Offsite Originally Published in Lynchburg Business Magazine Imagine sending out a business meeting invitation where people not only accept quickly but also are excited to add it to their calendars. Get a better response from your employees by breaking out [...]

You can get more out of your marketing team when you shift your mindset.

When Lynchburg Living asked me to cover new cataract treatment surgery options, I already knew where to start my research. I’ve been ghostwriting for various eye doctors for years, in addition to editing medical research articles. Although I am not an expert, I know where to check for legitimate information. This saves time in the process because I know where to find the most up-to-date details. To Make Things Clear: New Cataract Treatment Surgery is Precise and Powerful By Danielle Verderame Originally Published in Lynchburg Living Characterized by cloudy vision, cataracts impact over 20 million Americans over the age of 40 [...]

While launching an eNewsletter is as simple as pushing “send,” launching a valuable eNewsletter takes a strategic content plan.

When Lynchburg Business Magazine asked me to enter the world of amateur sports, I didn’t know how deep the research would take me. I did a half dozen interviews, even though everyone didn’t provide a quote for the piece. Sorting through those stories and voices helped me understand the impact that the Virginia Commonwealth Games would have on the local economy. It’s been fun looking back at the article after the games wrapped up in 2019. Published in Lynchburg Business Guide (June 2019) Ahead of the Game: A National Event Draws Attention to Central Virginia’s Growing Sports Tourism Industry Visitors already [...]

Niche topics can seem hard for freelancers to tackle. You have to familiarize yourself with the audience’s needs quickly to ensure the article covers the appropriate ground. I prefer to interview someone who matches the article’s target demographic. I like to see what they already know and what questions they may have. This helps me find an angle more quickly — and saves time parsing through unnessary information. For this article, I spoke with a few seniors about their challenges. Then, I brought that feedback into my interview questions. Take the Headache Out of Managing Medications by Danielle Verderame Originally [...]