Communication Theory

I was talking to one of my clients lately about quilted products and consumer behavior for Fall 2023. This visual style and material haven't reached their peak yet as searches are still climbing on Google. The quilted trend, and patchwork styles, resurfaced in 2020. The look rode the wave of stay-home, stay-alive, stay-real that we embraced. Grandma's pajamas but, make it chic. Dec 20, 2019 - The Winter Trend That Scandi Girls Have Loved Forever - Who What Wear Nov 1, 2020 - Lucky You, The Biggest Fall Trend Is Basically Like Never Leaving Bed - The Zoe Report March [...]

Not to be confused with social media marketing, Social Marketing Theory has the primary goal of "social good." This contrasts most marketing which has a "financial" motive. Related topics often include public health, or behavioral changes. This large industry applies many commercial marketing practices to non-commercial goals. Theory Overview Combining several related theories, Social Marketing Theory focuses on how to promote socially-valuable information. Social and welfare organizations use these to either boost or discourage behavior. The theory creates a framework to design, launch, and evaluate information campaigns. Campaigns identify the target audience based on the behavior the group is trying [...]

Nestled among related communication theories, Knowledge Gap Theory tries to address a severe inequality between those who can process and apply knowledge, and those who can't. This divide is ongoing — and growing. It's a key factor for anyone who aims to dispense new, useful information to the mass market. New ideas can't take hold in people who are not currently equipped to process knowledge. Knowledge Gap Theory and The Knowledge Divide In America, there is a deep division between those who can find, assess and share knowledge and those who struggle with the process. Researchers refer to this as [...]

Unifying your sales team and marketing team starts with communication. Currently, sales and marketing departments can combine leadership principles together with top tech. Below is my core strategy for bringing these teams together. Sales Team Versus Marketing Team Integrating sales and marketing processes streamline their efforts. Whether they are separated into two departments or positioned under one executive, their functions always overlap. Marketers promote products or services to prospective buyers, salespeople close deals quickly. In this arrangement, sales and marketing departments meet frequently, refer to the same data, and align their goals. They complement each other’s efforts.  Businesses can create [...]

I encounter creative people through artist interviews, lifestyle columns, and business profiles. As I put together each story, I challenge myself to uncover the genius behind their work and relay their value to my audience. Sometimes, the audience struggles to define creativity — substituting technical skill for creative ability, like when an artist sketches a perfectly lifelike representation of an object. Creativity is a way of thinking. Creativity is actually the ability to combine previously unrelated mental elements in a novel, useful way. For example, Einstein was creative because he could bring together ideas to create a new theory. Never [...]