verderamade

Recently, I updated the focus of my About page from me to we. As my projects have grown over the past six years, I’ve found myself working with the same people over and over again. Everyone has been with me for well over a year, and a few for several years. Now that I’m starting to add projects to my portfolio that we worked on together, I wanted to make sure I can include my team members in that story. For years, I’ve specialized in content-heavy websites (SEO) and marketing campaigns— working quietly by referrals and subcontracting. As my client list grew and my [...]

“Do you remember the Shire, Mr. Frodo? It'll be spring soon. And the orchards will be in blossom. And the birds will be nesting in the hazel thicket. And they'll be sowing the summer barley in the lower fields... and eating the first of the strawberries with cream. Do you remember the taste of strawberries?” ― J.R.R. Tolkien, The Return of the King As trite as spring cleaning sounds, that's been my energy throughout April. I've been pulling things out, dusting them off, and deciding what goes and what stays. Some of it is literal, like selling off low-inventory cards in my [...]

“Spring drew on...and a greenness grew over those brown beds, which, freshening daily, suggested the thought that Hope traversed them at night, and left each morning brighter traces of her steps.” ― Charlotte Brontë, Jane Eyre What is it about those few extra sunlit hours that infuse us with fresh energy? We put away the heavy sweaters, pull out the comfiest sandals, and sit at the hairdressers for a fresh cut. It's like coming out of hibernation when you didn't realize you holed up in a cave. March feels like everything might be alright. In my journal, I made a note to [...]

When I first studied birth month flowers, I vaguely knew that the sweet pea flower meaning was associated with love and goodbyes. The symbolism of flowers is deep — and imperative in understanding most allusions in art and literature. The Sweet Pea is well-known as a term of endearment. The simple, pretty flower reminds me of innocent Victorian love. History of Sweet Peas The blooms are native to Sicily and southern Italy — discovered growing wildly by a Sicilian monk in the 1600s. Their sweet fragrance endeared him so, the monk sent seeds to botanical institutions around the world. This [...]

"This is how it's supposed to work: Tell yourself that everything works out for you. The universe is rigged in your favour. You are the luckiest person. You have Lucky Girl Syndrome." - Riyah Collins, Lucky Girl Syndrome: Smug TikTok trend or life-changing positivity?, BBC As someone who eschews positivity trends, doesn't believe in personality tests, and mostly uses social media for my job, I rolled my eyes at Lucky Girl Syndrome when it started to trend in 2022. However, as a marketing professional, I was captivated by the concept. In the simplest terms, it recycles the concept of affirmations. [...]