How I Write About the #girlboss in 2020
I’ve used the hashtag girlboss, and folded the keywords in some of my articles but, you’ll never see me paying $16 dollars for a #girlboss mug. From a content marketing perspective, it makes sense to have this shorthand to promote stories about powerful women to other aspiring women. However, #girlboss and its derivatives are losing wind in 2020. I put effort into separating the need to connect with audiences from the actual substance of each female-led story. Ideally, I can find a way to tell stories about women that appeal to people other than — you know — women. This [...]










