Tips & Inspo

  • girl boss graphic for no more #girlboss

How I Write About the #girlboss in 2020

By |2021-04-14T16:40:03-04:00January 1, 2020|Communication Theory|

I’ve used the hashtag girlboss, and folded the keywords in some of my articles but, you’ll never see me paying $16 dollars for a #girlboss mug. From a content marketing perspective, it makes sense to have this shorthand to promote stories about powerful women to other aspiring women. However, #girlboss and its derivatives are losing wind in 2020. I put effort into separating the need to connect with audiences from the actual substance of each female-led story. Ideally, I can find a way to tell stories about women that appeal to people other than — you know — women. This [...]

  • Branding Moodboard Flatlay

Where to Find Free Fonts

By |2021-04-14T16:44:29-04:00December 18, 2019|Graphic & Print Design|

Each time I work on a new design project or try to update an old one, finding fonts can be time-consuming. Pairings, in particular, can suck up a lot of time. That’s why a lot of designers revert to their tried-and-true favorites. If you’re looking for ways to freshen up your font choices, check out the websites below. Find the Best Free Fonts When I’m looking for free fonts, I want a reputable website that allows you to easily search and pair. Each of the websites below is both safe and easy to use. Google Fonts Google fonts is a [...]

  • Camera Themed Wallpaper for Desktop Backgrounds or Lock Screens

Home Organization Hacks for the New Year

By |2021-04-14T16:47:58-04:00December 12, 2019|Lifestyle & Aesthetic|

The Alice in Wonderland story has some of my favorite topsy-turvy descriptions. Everything in the setting is out-of-place with strange proportions. In a muddled world, the environment signals the illogic of dreamworlds. That's how I feel when my home becomes disorganized. It's great for storybooks... and crazy in real life. Here are my top home organization hacks for the new year. 1.Measure Your Maximums Whenever I feel like I need to declutter, I start by emptying out each space. Looking at a particular shelf, closet or drawer forces you to think clearly about the limitations. Then, I measure exactly what [...]

Flower Sketches: A Pattern Passion Project

By |2021-04-14T16:50:11-04:00December 11, 2019|Free Download, Journals and Planners|

This thing started when I decided that I wouldn't set any goals for 2019. Not for my business. Not for my art. Not for my education. Not for my personal development. I decided that I just wanted to select a project that I found inspiring. I wanted to do something positive that could keep me focused on beauty throughout the year. So, I developed a series of twelve flower sketches. A Year of Beauty I took my (kind of new) baby to the library and stumbled upon a lovely book, Color + Pattern: 50 playful exercises for exploring pattern design [...]

  • Ivy Hill Virginia Photography

Ivy Hill Golf Community: A Start of Something Local

By |2021-04-14T16:52:57-04:00December 10, 2019|Content Marketing|

I first connected with Mary Garner, the publisher, when we worked together on a different project where I wrote an article featuring businesswomen. Mary promoted ad space. When she tapped me to work on this series of articles, I was elated. The Ivy Hill Golf Community is a fascinating place in Central Virginia. For this interview, I met Nan Perdue in her home, discussed her journey, and snapped photos for the spread. Each of these Ivy Hill profiles that I’ve put together has unearthed amusing local anecdotes. Meet Your Neighbor: Nan Perdue Originally published at Life in the Ivy Nan [...]

  • Brand Colors Infographic

Blue and Black Logos: The Most Common Logo Colors from the Fortune Global 500 List

By |2021-04-14T16:57:13-04:00December 5, 2019|Communication Theory, Graphic & Print Design|

Color is a huge part of design. It’s one of the first things your eye processes when you absorb an object. And when it comes to the defining element of your brand, a logo, color communicates before people absorb the letters, numbers, and shapes. If you feel like you see the same blue and black logos everywhere, you’re not imagining it. I actually reviewed the logos for the top brands in America and found that most of them use the same colors. For my study, I decided to go through the Fortune Global 500 list as a benchmark for successful, recognizable [...]

  • solar power article

Lynchburg Business: Shining a Light on the Solar Industry

By |2021-04-14T17:02:56-04:00December 1, 2019|Content Marketing|

I looked very pregnant when I asked my interviewee to take me up on the roof. I had just finished talking to the team at Central Virginia Community College where I had been sitting in the conference room. For the whole interview, my short frame was wedged underneath the table where the receptionist had sat me before my subjects arrived. They offered to take me on the roof to see the solar panels they were using for the class. I said yes and stood up, revealing my bulging belly. I laughed at the awkwardness and told them I was still [...]

  • Ivy Hill Virginia Photography

How to Find a Theme for Your Article Interview

By |2021-04-14T17:05:46-04:00December 1, 2019|Content Marketing|

Whenever I write an article, I have a concept for the angle before I even pitch the story. Most of the time, the angle is the reason an editor accepts the piece. Profiles, whether business or an individual, tend to work the opposite way. I try to find a theme to pull out after conducting the interview. Feature Article for Life in the Ivy Magazine I accepted an assignment from Mary Garner with Life in the Ivy, a small publication focused on the Ivy Hill community in Central Virginia. I scheduled an interview with Nan Perdue, knowing a few details about her — mother, [...]

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