Design, Marketing & Communication Articles by Danielle Verderame

How to Start a Bullet Journal

By Danielle|2021-04-16T17:19:21-04:00October 8, 2019|Journals and Planners, Tutorial|

When you start a bullet journal (or a planner), the inspiration is endless. Instagram and Pinterest are full of amazing creators that maintain accounts focused on creating beautiful, useful spreads. https://www.instagram.com/p/Bwfq_cVgZXl/ From elegantly simple to garishly fun, you can find a community of accounts to match your aesthetic. How to Start a Bullet Journal If you've been thinking about starting a journal but, feel a little lost, don't be intimidated. It's actually quite easy. Step 1: Buy a dot journal in a convenient size https://www.instagram.com/p/B064H93AxFV/ Personally, I like to use a smaller-size journal (around 6 x9). But, there are a [...]

How to use a journal to get organized

By Danielle|2021-04-16T17:23:33-04:00October 8, 2019|Journals and Planners, Tutorial|

Daily logs, weekly spreads and trackers!

If you feel disorganized at work, try keeping a handwritten planner

By Danielle|2021-04-16T17:26:45-04:00October 8, 2019|Journals and Planners|

Bring all your "systems" together in one place.

How My Planner Helps Me Get Stuff Done as a Mom

By Danielle|2021-04-16T17:34:33-04:00October 7, 2019|Journals and Planners|

I tracked these in my daily planner while I was recovering from my son's birth.

How to Organize your life with a Daily Planner

By Danielle|2021-04-16T17:39:14-04:00October 7, 2019|Journals and Planners, Lifestyle & Aesthetic, Tutorial|

“We all die. The goal isn't to live forever, the goal is to create something that will.” ― Chuck Palahniuk, Diary Capturing all the mundane details seems like the opposite of something great and exciting. However, many accomplished people have kept diaries or logs. Why? They force you to focus on your goals. Diaries, planners, or logs give you reason to= pause. It is an act of planning that causes reflection. You ask yourself, "...is this how I spend my time?" https://www.instagram.com/p/B1W75hRFl7e/ Doing this on a daily basis ensures that you spend your time deliberately. This is why I love my bullet [...]

These daily planner tips can help you get, and stay organized

By Danielle|2021-04-16T17:40:59-04:00October 7, 2019|Journals and Planners|

A line for everything and everyone on a line.

Holiday Sale Graphics: It’s beginning to look a lot like Christmas Sale Graphics (Free Download)

By Danielle|2021-04-16T17:45:10-04:00October 1, 2019|Free Download, Graphic & Print Design|

Get your fair share of pitter-pattering customer feet by running a social-media friendly sales event.

AltaVista Shopping Guide

By Danielle|2021-04-16T17:54:19-04:00October 1, 2019|Content Marketing, Lifestyle & Aesthetic|

It was a rainy day when I found myself in AltaVista, walking from street to street.

Free Sale Graphics! Black Friday Sales Event for Social Media

By Danielle|2021-04-16T17:56:21-04:00September 18, 2019|Free Download, Graphic & Print Design|

Whether you are a small brick-and-mortar retail shop or selling online, Black Friday (or the day after Thanksgiving) sales set the tone for your holiday promotions. It’s one of the most cluttered holidays – in terms of messaging. The big retailers have the most money to spend on high-reach promotions. To find your customers, you need to saturate your niche early and often with clear money-saving messages. Black Friday Sales Event I used to work with an old-school marketing guru who used the (cringe-y) not-politically-correct phrase, “I want to be the tallest midget.” Whenever he announced this, I knew exactly what he wanted [...]

Here’s what I put in my daily planner

By Danielle|2021-04-16T17:57:22-04:00September 5, 2019|Journals and Planners|

Keep a diary and it will keep you.

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Hey, I’m Danielle — owner of The Shop Shop. We’re a Lynchburg Marketing Agency that focuses on finding new customers for brick-and-mortar shops, makers, artists, eStores, and retailers. I’ve worked in marketing for over 15 years so, you’ll find tips and projects from almost every industry.

I regularly post articles with inspiration for marketing projects like colors, fonts, and design tips. I also stay on top of trends — especially with regard to SEO (search engine optimization) and website design.

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