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About Danielle

I am a writer first.  I specialize in content-heavy websites, bringing my 15 years of professional communication experience and my imaginative aesthetic to create a Virginia Marketing Agency. Most of the time, I optimize small business websites for search and social media to generate more traffic — and more sales.  As inspiration strikes, I generate lifestyle or educational content for publications. Most of it focuses on small businesses, supporting local initiatives, creative inspiration, and communication or marketing theory. 
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User Behavior: The Trick for Marketing to Millennials

By |2021-03-26T18:43:39-04:00February 7, 2021|Content Marketing|

The old methods just don’t work. In the past, customers were grouped by age. Then, generalizations about their values and habits were extracted for the whole group. Marketers have been trying to target these young adults for several years. One thing is clear. We can’t generalize for this age group. Instead, we must track the individual behavior of this game-changing generation — customer by customer. That's the trick for marketing to millennials. Marketing to Millennials Young adults wield great influence and buying power. First, they have matured as the older millennials are now in their early thirties. They have reached [...]

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Beautiful Online Store Layouts Start with these Tips

By |2021-05-21T13:13:43-04:00February 4, 2021|Web Content & Design|

I love designing online store layouts because they marry function with flair. Whenever I start a wireframe, I consider which tools my customer will need such as an overview of categories, featured collections, sales event art, and links to their loyalty program. Then, I layer design elements over these key sections to create a beautiful online store — starting with the homepage. Online Store Layouts Most online store layouts focus on four key areas. First, the homepage offers a first impression. Second, the "Shop All" or "Shop" page becomes a prime spot for customers to search your categories and view [...]

How to Sell Online with a WordPress Website

By |2021-05-08T13:45:44-04:00February 4, 2021|Web Content & Design|

While I am not a WordPress apologist, most people run their eStores from this platform. If you are thinking about setting up a WordPress website to sell your products online, there are a few key steps to understand. Most notably, you have to turn a normal website into an actual eStore by adding the shopping cart function and product management system. Learn how to sell online with a WordPress website below. How to Sell Online with a WordPress Website When you start with a WordPress website, you need to subscribe to a business plan (at minimum). Otherwise, you can't use [...]

My Top Online Store Tips

By |2021-05-08T13:38:58-04:00February 4, 2021|Web Content & Design|

I want all my clients to love their online store as much as a physical storefront. Their site should be beautiful, easy-to-manage, and reflect the same feeling as their brick-and-mortar shop. All of my online store tips grow from this mindset. My Top Online Store Tips If I can concentrate my advice down to a few key tips, I suggest creating a solid inventory management strategy, investing in your listings, and promoting your store on a quarterly schedule. These practical ideas allow you to get attractive, eyecatching content into your store website on a regular schedule. That's important to keep [...]

My Top Tips to Sell Online

By |2021-05-08T13:32:06-04:00February 4, 2021|Web Content & Design|

As I help my clients sell their products online, I find ways to help them increase their profits by lowering their expenses, expanding their reach, and creating reusable assets. In the cluttered online shopping environment, small shops must use these tactics to compete with larger stores. My top tips to sell online help small, local stores lower their costs and boost their visibility. Tips to Sell Online Whenever you sell an item on your website, the sales price reflects several numbers, including the overhead for managing your website. Ideally, that cost of managing your product listings in your eStore is [...]

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These eStore Tips Will Help You Design a Better Website

By |2021-05-18T16:08:24-04:00February 4, 2021|Web Content & Design|

My vision for every eStore I design — something striking that the customer will adore. This requires digging deep into the shop's brand to develop an experience that draws their customer deep into the pages and products. These eStore tips will help you design a better website. eStore Tips & Ideas Before I start a wireframe, I walk my clients through the process of planning their content. It's kind of the opposite of how many websites are created. Many people select a pre-made theme that they find visually appealing. Then, they try to collect images and text that will fit [...]

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Your Lynchburg eStore Can Create the Same Experience as Your Brick & Mortar Shop

By |2021-04-28T21:08:50-04:00February 4, 2021|Web Content & Design|

After you've polished your shelves and shined your display cases, you feel like your store looks beautiful. All the products were hand-selected by you — placed perfectly into your store. You can feel that same sense of contentment when you develop your Lynchburg eStore. Tips for Your Lynchburg eStore In your Lynchburg eStore, you can recreate the feeling of your physical location by taking a few key factors into consideration. Audience Lynchburg's demographics vary greatly across a very small area. If you include the surrounding towns like Forest, Madison Heights, AltaVista, and Amherst you can actually pull a large, local [...]

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