Things to Track in Your Bullet Journal
goals. goals. goals.
What do you write in a bullet journal?
It's more than just a daily log.
Spooktacular Savings Graphics for Social Media
Setting up a Spooktacular Savings event allows you to get hands-on with your crafty side. Ideally, your displays will serve as pin-spiration for shop-goers.
How to Build an Evergreen Marketing Campaign Around Your Business Services
Everyone talks about ROI. This marketing campaign is set up to measure it. This tutorial walks you through each step for an evergreen marketing campaign to promote your services. The tutorial starts with the end — a form where your prospective customer submits a lead to sales. It ends by dissecting the ROI. So, you can make changes and improve the assets over time. In This Article Create Landing Pages Based on Your Services Build “Thank You” Pages Set Up Advertising to Start Your Conversion Funnel Nurture Leads Until They Convert Track and Improve Your Campaign Over Time Get Started [...]
Senior Living Guide
I’ve spent some time on the senior circuit lately, writing about managing medications and history in Forest, VA. This article folded neatly with that point of view. As a special section within Lynchburg Living Magazine, this article focused on the local options available to retirees and key retirement tips. Make Yourself at Home in a Retirement Community Originally Published in the Senior Planning Guide Life doesn’t stop with retirement — and neither should day-to-day comforts. In Central Virginia, independent and assisted living communities to help residents feel at home with care customized to resident’s needs. For most communities, this begins with [...]
Fall Into Savings Graphics for Social Media
Preparing a Fall into Savings sale should focus on developing micro-moments. Find a few things about your brand that can become experiences for your customers to relish (and repost).
A Light and Bright Shop in Central Virginia
Whether you’re a collector, junker, picker, or a weekend traveler, your map search results can help you uncover timeless treasures.
How to Define Your Brand on One Page
Whenever I sit down with a new client, I ask them if they have a brand guide. If they do, the work is easier. I can reference that as I put together all creative materials. If they don’t have one, I say, "Define your Brand." Do you have a logo? Have you written boilerplate copy? Do you have photos? What’s your contact information? What do you like? Or what do you hate? Often, they aren’t ready for this list. They aren’t sure what they like and insist, “I’ll know it when I see it.” This lovely sentiment is a creative’s (and [...]
How to Proofread Marketing Materials
I was in elementary school when Universal Pictures released Jurassic Park. Even the promotional trailers featuring the vibrating water glass filled me with wonder and fear. Built before the days before overdone CGI, the practical effects of the film set my imagination on fire. So did the pseudo-philosophical musings of Dr. Ian Malcolm. “In the information society, nobody thinks. We expected to banish paper, but we actually banished thought.”― Ian Malcom, Jurassic Park by Michael Crichton As an adult, I decided to start reading books that knew but never read. Most were classics but many were merely culturally significant. Remembering my childhood awe, I poured [...]
Back to School Sale Art for Social Media
From kindergarten supplies to designing a college dorm room, the best retailers make it easy for parents to one-stop-shop.
