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Whether you are a small brick-and-mortar retail shop or selling online, Black Friday (or the day after Thanksgiving) sales set the tone for your holiday promotions. It’s one of the most cluttered holidays – in terms of messaging. The big retailers have the most money to spend on high-reach promotions. To find your customers, you need to saturate your niche early and often with clear money-saving messages. Black Friday Sales Event I used to work with an old-school marketing guru who used the (cringe-y) not-politically-correct phrase, “I want to be the tallest midget.” Whenever he announced this, I knew exactly what he wanted [...]

Setting up a Spooktacular Savings event allows you to get hands-on with your crafty side. Ideally, your displays will serve as pin-spiration for shop-goers.

You’re a heartbreakerDream maker, a love takerDon’t you mess around with meYou’re a heartbreakerDream maker, a love takerDon’t you mess around, no no no -Pat Benatar If you want to shun the saccharine sentiments of the season, create an edgy, interactive sale to keep your customers on their toes. People love the thrill of the chase (especially in February). And this hunt will have them chasing bargains. Heartbreaker Sale Hold a Heartbreaker Sale by making or buying broken heart tags. Use them to mark BOGO items (Buy One Get One) around the store. You can choose the savings for [...]