30 Watermelon Red
If you look at branding in the food industry, red dominates the visual landscape. Years ago, color studies established red as a tone that stimulates appetite. The concept stuck in practice, brands leaned toward this in their logos, and interior designers added it to layouts for restaurants. Bright or primary red tones, in particular, constantly popping up in food advertisements. The photo receptors in your eyes are particularly sensitive to long wavelength light, which we see as red. “There’s an incentive to make logos red because red is the most visible color,” says Bevil Conway, a neuroscientist and artist with [...]










