Social Media Archives - Lynchburg Marketing Agency

November Update

By Danielle|2024-10-27T20:46:45-04:00October 27, 2024|Content Marketing, SEO, Web Content & Design|

I've been banging away at my keyboard on The Shop Shop website — having recently split off my social media accounts and separated my agency site from this one. I've been working on how to transition for a while — as side hustle became full-time freelancing and then became an agency with multiple people. It's taking a minute to get the brand together and I hadn't quite separated the accounts until this fall. I knew I wanted to have dedicated Facebook, Pinterest, and Instagram accounts for the Shop Shop so my team members could showcase their work and ideas too. [...]

Pinterest Giveaway Winner

By Danielle|2024-08-01T08:39:13-04:00August 1, 2024|Lifestyle & Aesthetic|

Charese at Financial Fancy has won our $500 Pinterest Ad Giveaway. The winner’s package includes (1) Pinterest campaign with $500 adspend. Campaign will be set up, monitored and paid for by The Shop Shop. We’re excited to start working on it and will be posting updates about the campaign’s progress on TheShopShop.co, Facebook, and Instagram. Congrats again to Financial Fancy for winning! Thinking About Running a Pinterest Campaign? Stop fighting the algorithm and grow on a platform that works with shops— not against them. New Customers More Sales Less Posting Longer Content Life If you’re thinking about running a campaign, [...]

Introducing The Shop Shop

By Danielle|2024-05-15T10:01:34-04:00July 10, 2023|Lifestyle & Aesthetic|

This post is for anyone who needs help with their store. Whether you're selling online, through events, or in a brick-and-mortar location, our Lynchburg Marketing Agency can help. What is The Shop Shop? In short, The Shop Shop is a Lynchburg Marketing Agency for makers, estores, and retailers. I'm Danielle Verderame, and this is my agency. The Shop Shop turns things up a notch for me. This agency focuses my 15-year marketing career and 5-year freelance business (Verderame, LLC) into a boutique agency. And it’s all focused on retail. I’ve brought together a small team that specializes in marketing services [...]

Pinterest Marketing for Beginners

By Danielle|2024-07-31T09:57:41-04:00March 21, 2021|Uncategorized|

As a small business owner, you may be wondering if Pinterest is a social media platform or a visual search engine. The answer is “both”. Understanding this duality allows you to promote your business more effectively. If you're looking tips for Pinterest marketing for beginners, this guide will help you get started. Search Engine and Social Media Platform Although Pinterest connects people like a social media platform, the tools within Pinterest use principles of search engines. Ben Silbermann, CEO of Pinterest, explains how their platform has grown from a catalog of ideas to a valuable, visual search engine. In an [...]

Tips for a Labor Day Giveaway

By Danielle|2024-03-28T14:42:20-04:00August 1, 2020|Free Download, Graphic & Print Design|

If you’re looking for a way to increase your Facebook followers, try running a Labor Day Giveaway campaign. I’ve built the campaign around a core Facebook function that can help you use a giveaway to increase your business page’s followers. Essentially, you run a campaign that creates engagement. Then, you can invite those people to “Like” and “Follow” your page. Labor Day Giveaway for Facebook Since Labor Day is a chill holiday, it works well for a social media giveaway. The goal of this giveaway is to increase your total follower count on your Facebook page using the “Invite” function. Giveaway: Start [...]

Hey, I’m Danielle — owner of The Shop Shop. We’re a Lynchburg Marketing Agency that focuses on finding new customers for brick-and-mortar shops, makers, artists, eStores, and retailers. I’ve worked in marketing for over 15 years so, you’ll find tips and projects from almost every industry.

I regularly post articles with inspiration for marketing projects like colors, fonts, and design tips. I also stay on top of trends — especially with regard to SEO (search engine optimization) and website design.

Social Media

November Update

Pinterest Giveaway Winner

Introducing The Shop Shop

Pinterest Marketing for Beginners

Tips for a Labor Day Giveaway

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