Web Content & Design Archives - Lynchburg Marketing Agency

November Update

By Danielle|2024-10-27T20:46:45-04:00October 27, 2024|Content Marketing, SEO, Web Content & Design|

I've been banging away at my keyboard on The Shop Shop website — having recently split off my social media accounts and separated my agency site from this one. I've been working on how to transition for a while — as side hustle became full-time freelancing and then became an agency with multiple people. It's taking a minute to get the brand together and I hadn't quite separated the accounts until this fall. I knew I wanted to have dedicated Facebook, Pinterest, and Instagram accounts for the Shop Shop so my team members could showcase their work and ideas too. [...]

5 Mistakes New eStore Owners Make

By Danielle|2024-03-18T14:22:10-04:00August 1, 2024|Web Content & Design|

Starting an e-store can be an exciting venture. If you're a new eStore owner, you must be aware of the common pitfalls that many shops encounter. One of the most frequent mistakes? Not taking time to plan your store before building it. There are several key areas of your website that make or break your website experience for consumers. Find tips for your Virginia eStore from our agency. 5 Mistakes New eStore Owners Make Your e-store is your online storefront. If it's difficult to navigate, slow to load, or lacks essential information, you risk losing potential customers. Invest in creating [...]

Write 10% More Than You Need

By Danielle|2021-09-30T11:34:39-04:00December 30, 2022|Content Marketing, SEO, Web Content & Design|

Many writing projects come with a word count. Blog posts, articles, brochures, and websites typically leave room for an expected text length. If someone likes to write, they have no problem filling the space. If someone struggles to write long-form content, they may find themselves padding the space with less-than-stellar writing. As a web content editor, I challenge my clients to write 10% more than they need. Why? It's actually something I blame on teachers. Writing assignments in grade school often focus on the length of the content and not the quality of content. This tends to train people to [...]

Zine-Inspired Color Ideas

By Danielle|2021-07-27T15:26:13-04:00June 27, 2022|Graphic & Print Design, Web Content & Design|

What young writer doesn't make their own zine (by hand with paste, staples, and scrap paper) at least once. I wanted to capture that raw, creative energy in a series of quirky color ideas. Zine-Inspired Color Combinations I started each of these designs with a really great option for black and white. Then, I based the accent tones around the complementary tones for text and background. My Generation Colors Shades of orange interlock in this tasty color palette. I chose a warm white and a warm black as the base colors. Three options for orange accents work together for accent [...]

Just Write Like You Talk

By Danielle|2021-10-01T12:12:13-04:00June 23, 2022|Content Marketing, SEO, Web Content & Design|

Paralysis plagues many aspiring writers. People worry about sounding foolish or making grammatical mistakes. As a VA copy writer, I'm always reminding my clients, "That's why we edit!" Write Like You Talk I encourage all my clients to write like they talk. Some people are skeptical. But, it really helps. Benefits of Writing Like You Talk Most people find they write faster when they don't worry about editing. If your document has already been outlined (even a rough outline), just put your hands on a keyboard and pound out your thoughts. It will go faster than worrying about the precise [...]

But First, Transitions

By Danielle|2021-09-23T10:39:41-04:00May 28, 2022|Content Marketing, Web Content & Design|

During the editing process, most writers reveal their mind's machinations. If a person is an organized thinker, their sentences easily arrange themselves into sections that turn into obvious subheads and paragraphs. If someone is more free-form, they may struggle to create order as they move from thought to thought. Encapsulating ideas and putting them into an easy-follow format is a way I assist my clients as a Virginia website content editor. Adding Transition Words Into Your Content Improve your writing by adding transition words to your content. You can plan for it while you are writing or add it in [...]

I don’t “believe” and I don’t “think”

By Danielle|2021-09-23T10:39:25-04:00April 28, 2022|Content Marketing, Web Content & Design|

Businesses and professionals aim to exude confidence in their audience. From doctors giving advice to patients to retailers persuading customers, language choices influence the level of trust people place in the words. My clients work with me to improve the tone of their writing — especially when they aim to persuade someone to action. In these instances, I search for two frequently-used words believe and think. Finding them in client's text has become part of my editing process as a VA web content writer. Using Believe in a Statement When someone says, "I believe that..." the phrase infers opinion. The [...]

Moody Colors for Artistic Website Designs

By Danielle|2021-07-27T14:54:40-04:00April 27, 2022|Graphic & Print Design, Web Content & Design|

Avoid a straight-black background for your artistic website design by using these moody colors. They're fresh — inspired by a deep and dark aesthetic. They remind me of dark art galleries, quirky coffee shops, and out-of-the-way bookstores. Moody Colors for Artistic Website Designs To create these color combinations, I collected colors that would instantly evoke thoughtfulness. Whether you're working on a portfolio design or a text-heavy blog, these color combinations signal a slow burn. Weight of the World Colors This group brings alternating warm and cool shades of brown together. Inspired by the murky textures of mud on pavement, the [...]

Fonts that Go Together for Websites

By Danielle|2021-08-04T13:01:02-04:00March 4, 2022|Graphic & Print Design, Web Content & Design|

Finding fonts that go together is easy when you understand the basic principles behind pairing fonts. Essentially, you want to complement the styles without creating a clash. General Typography Rules Below are some general typography rules that impact website design. Select fonts that are legible. Website visitors must be able to read your text. Limit your fonts to 2-3 options. You can add some variation by changing the font size and weight between these options. Keep your brand's personality in mind when you pair the fonts. For example, a traditional serif header font can look more modern if you pair [...]

Use Keyword Planner to Get Content Ideas Quickly

By Danielle|2024-03-28T08:40:29-04:00February 18, 2022|Content Marketing, Web Content & Design|

Sometimes, you don't have time to do a deep dive into SEO research before creating content. However, most people want some insight into what keywords to include in their titles, descriptions, and content. Below are the top ways I use Keyword Planner to get quick content ideas. How to Pull Keywords from Competitor Websites: You can pull keyword inspiration from your competitor's websites. All you need to do is load their URL into Google's Keyword Planner Tool and look for areas of opportunity. 1. If you don't have one already, create a Google Adwords account. You'll need to connect a [...]

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Hey, I’m Danielle — owner of The Shop Shop. We’re a Lynchburg Marketing Agency that focuses on finding new customers for brick-and-mortar shops, makers, artists, eStores, and retailers. I’ve worked in marketing for over 15 years so, you’ll find tips and projects from almost every industry.

I regularly post articles with inspiration for marketing projects like colors, fonts, and design tips. I also stay on top of trends — especially with regard to SEO (search engine optimization) and website design.

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