Web Content & Design Archives - Page 2 of 4 - Lynchburg Marketing Agency

The Basics of Website Font Pairing

By Danielle|2021-08-04T11:33:54-04:00January 4, 2022|Graphic & Print Design, Web Content & Design|

Many find website font pairing a bit daunting at first. It seems easy to pick a few fonts that you like. Then, when they begin to interact in the modules, it can quickly look like a mess. General Typography Rules These general typography rules that impact website design. Select fonts that are legible. Website visitors must be able to read your text. Limit your fonts to 2-3 options. You can add some variation by changing the font size and weight between these options. Keep your brand's personality in mind when you pair the fonts. For example, a traditional serif header [...]

Relaxing Colors for Spa and Beauty Websites

By Danielle|2021-07-22T14:53:30-04:00January 1, 2022|Graphic & Print Design, Web Content & Design|

Most of the time, designs for self-care brands focus on light colors with lots of white space. This evokes a clean, refreshing feeling. Whenever I'm working on a website design for this type of client, I look for a small twist on these expected design elements. How to Pick Relaxing Colors Often, I think of calming blue or sage green as relaxing colors. For this group of colors, I challenged myself to find some unexpected browns and yellows to add to this collection of spa-inspired tones. Orinoco Flow Grounded in green, this color combination has a mossy, clean vibe. With [...]

Let’s not use “not”

By Danielle|2021-08-28T14:41:44-04:00December 28, 2021|Content Marketing, Web Content & Design|

When I edit website content for my clients, I search for common writing offenses. These aren't simple grammatical mistakes or spelling errors. Instead, I mark style infractions that impact the readability of a piece. I have developed a practical list that I reference when I edit content as a Virginia web content writer. I apply this list to my client's website text. First, I use the "find" function to identify and highlight the issues. Then, I read the document and adjust the issues while maintaining the tone of the piece. Often, I see writers using not to hedge a thought. [...]

My Favorite Colors for Sweater Weather

By Danielle|2024-03-28T08:45:29-04:00December 5, 2021|Graphic & Print Design, Web Content & Design|

Product Photos from clients of The Shop Shop Lately, I've seen the same two variations in the colors I choose for designs. First, I find myself subbing out a blue-black for a straight black. Second, I have been swapping oatmeal tones for white. Combined, they have a classic look that reminds me of knit sweaters. Sweater Weather Aesthetic The plush texture of a cozy sweater remains one of my favorite cold-weather sensations. That exciting sensation inspired each of the color combinations below. Undone Website Colors For this color grouping, I chose a subdued, hipster palette. You can imagine these tones [...]

Let’s Slash the Backslash

By Danielle|2021-09-21T09:34:03-04:00November 21, 2021|Content Marketing, Web Content & Design|

I maintain a personal vendetta against the backslash. In fact, it's on my hit list whenever I edit content as a freelance writer and editor. I open the document and use the "Find + Replace" function to search for backslashes. Then, I remove every single one. Why? The backslash (\) is only meant to be used for computer coding. Yet, people drop it into sentences to divide lists, combine ideas and replace other, more appropriate punctuation. Using the Forward-Slash While the forward-slash (/) may be used in writing, it often works against the style and tone. It can be incredibly [...]

New Ideas for Website Fonts

By Danielle|2024-03-28T08:49:25-04:00November 4, 2021|Graphic & Print Design, Web Content & Design|

Every website design relies on fonts to guide the reader through the text. This happens visually (with the font style, size, and weight) and is interpreted by the style guide. If you're looking for ideas for website fonts, follow the guidelines below. General Typography Rules If your brand already has fonts that work for the web, you can use those. If you don't have any brand fonts, you can set them in your style guide. Below are some general typography rules that impact website design. Select legible fonts. They should be easy to read in large and small sizes. Pick [...]

The Easiest Way to Keep Your Online Store Updated

By Danielle|2023-07-18T11:41:34-04:00November 1, 2021|Web Content & Design|

Whenever I build a new online store for a brick-and-mortar shop, we start by discussing how they plan to keep the store updated. Key Questions How do you want to receive alerts for orders? What tax settings do you want to use? How to you plan to process payment? Will you offer exchanges and returns? How will you manage shipment? Each of these questions fits into a larger discussion about managing an online store. During the conversation, my clients realize that they need to put a process in place to manage the inventory — just like they do in their [...]

My Top Retail Website Tips — from Site Build to Launch

By Danielle|2024-03-28T14:42:09-04:00October 10, 2021|Web Content & Design|

Although it's less sensual than designing and filling a physical storefront, building a retail website is a similar creative experience. Your colors, fonts, and graphic elements to bring your brand to life. Product photos set the scene to highlight the product's wonderful details. Descriptions and supporting copy sell the customer. Each of my retail website tips helps you plan, design, and launch an online shop that your customers will love. Planning The main difference between an online store and a brick-and-mortar shop is the way you will manage inventory. Online product listings should have a long shelf-life — which is [...]

Photo Prop Idea: Leaf Confetti

By Danielle|2021-10-06T09:30:08-04:00October 8, 2021|Web Content & Design|

Autumn brings us gorgeous colors and iconic scenes. As I was brainstorming product photography ideas for fall, I thought about the phrase "falling in love." I bought a heart-shaped paper punch to make leaf confetti. The Results How to Make Biodegradable Leaf Confetti It's easy to make biodegradable leaf confetti. I simply punched leaves with a heart-shaped punch. You can really use any shape. Just make sure it's large enough to have a visual impact. As I was making the confetti, I discovered a few quick tips: Waxy leaves were the easiest to cut. My magnolia tree [...]

Dark Color Combinations for Your Midnight Heart

By Danielle|2021-07-06T10:24:38-04:00October 6, 2021|Graphic & Print Design, Web Content & Design|

For this set of colors, I challenged myself to break away from popular pastels and clean backgrounds. Instead, I created dark color combinations inspired by the spookiest season. Dark Color Combinations In web design, colors have trended toward clean, light tones. Images pop against these like art on museum or gallery walls. However, you can create a moody, eye-catching experience by exploring deeper shades. Rich, midnight tones inspired these dark color combinations Bright Eyes Color Palette This color combination uses a mix of plum and smoke tones. The light pink, slightly more purple than a true millennial pink pops against [...]

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Hey, I’m Danielle — owner of The Shop Shop. We’re a Lynchburg Marketing Agency that focuses on finding new customers for brick-and-mortar shops, makers, artists, eStores, and retailers. I’ve worked in marketing for over 15 years so, you’ll find tips and projects from almost every industry.

I regularly post articles with inspiration for marketing projects like colors, fonts, and design tips. I also stay on top of trends — especially with regard to SEO (search engine optimization) and website design.

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